1d • General discussion
# Starting a new book: High Energy Marketing 📚
I'm reading "High Energy Marketing" and sharing the journey with you all.
Starting with the introduction today (video attached).
**The biggest insight from just the intro:**
"If you build it, they will NOT come."
Having a great product or service isn't enough. You need strategy, the right traffic, and a proper funnel to qualify and nurture prospects.
But here's the real truth bomb: Marketing won't save a failing business. It will only amplify what you already have.
If your business is working, marketing makes it more successful.
If your business is broken, marketing just makes you lose money faster.
**That's why strategy comes first, then assets, then traffic.**
I'm reading this to extract information and strategy that can help those of you building or growing businesses.
We'll go through this together - expect more videos as I work through the chapters.
Question for the group: What's the biggest marketing mistake you've made or seen others make?
Drop your lessons below! 👇
Let's learn together and build better businesses 🚀
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# Starting a new book: High Energy Marketing 📚
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