Office Hours Recap - Jan 20, 2026, 7pm EST Session · AI for LinkedIn

evyAI Llc

15d • evyAI Q&A

Office Hours Recap - Jan 20, 2026, 7pm EST Session

Thanks for joining

@John Baker

@Lane Therrell

@Bret Boggs

Transcript:

19:23:53 I do, or question them about what they do.

19:23:57 And then, you know, eventually they'll ask me what I do, or… And then we'll have that conversation. The sales, uh, you know.

19:24:06 conversation. But with this. I would be talking to people that.

19:24:11 I'm not face-to-face with. And, um, it would be a different type of conversation, I would assume.

19:24:19 Uh, so…

19:24:19 Well, I would recommend that it would start out exactly as you said, where you're talking to them about them. You're asking them about what they do.

19:24:28 And you want to learn more about them, that's exactly how to start the conversation.

19:24:32 I will say, so that part will work great via text.

19:24:36 Mm-hmm. Okay. Now, um… There are many different ways to approach that.

19:24:50 conversation, and I guess… The questions.

19:24:55 that would be the most. Uh… potent in order to get them to open up.

19:25:05 to discussing their business. and their needs, and things like that. So I'm kind of looking for.

19:25:12 the questions. What are the best, most effective questions.

19:25:17 that I should ask? a business owner in order.

19:25:19 Sure.

19:25:21 get them, you know, in a very. non-threatening, they don't feel threatened, they don't feel like they're pressured.

19:25:28 You know, they just see that I'm genuinely interested in their business.

19:25:34 Um, hi. These are feeding messages that he's talking about, Joe.

19:25:34 Hello.

19:25:39 And I can get you the feeding messages

19:25:42 section, but I have Joe here because, um…

19:25:40 What… what?

19:25:44 I wanted to ex…

19:25:40 Okay. Who's… who's… did he… did he fill out the… the… the persona discovery framework?

19:25:50 every strategy that Evie.com. slash people?

19:25:56 a dot com… I'm writing this down there, Joe.

19:25:59 Yeah, I got it. Yep, I got it.

19:25:58 Tammy, strategy.evai.com slash people. He has to fill out, he has to fill out the persona discovery framework.

19:26:04 Hit submit, we'll suggest the target market for him.

19:26:08 And then based on that target market, he can go to strategy.ivi.com slash… slash pitch, and then he can find out the pains, goals, dreams, and feelings of his ideal clients.

19:26:19 And based on that, we can come up with feeding messages.

19:26:22 So when it comes to feeding messages, after you're having a conversation with someone, the key is to add value to them in some way, which means either introduce them, offer to make an introduction to someone in your network for them if they want to network.

19:26:33 offer to invite them to an event. You know, you could say, hey, the Influencer Summit.

19:26:38 is coming up very soon. We have 8 of the top influencers.

19:26:41 To learn about LinkedIn, if you're interested in learning.

19:26:44 Um, it's 3 hours of the top strategies. If you're interested in joining me, let me know, I'm happy to send you a link.

19:26:49 Don't actually send them the link, just tell them… just tell them if they're interested in coming that you'll send them more info.

19:26:54 And that's a great way to… it doesn't have to be your event that you're inviting them to.

19:26:59 That's a great way to show them value, so whether it's invitations, introductions, sometimes it's ideas. I have some ideas for your business, but I want to learn more about you.

19:27:07 Um, would you be open to me sharing some ideas about how you can take your business to the next level?

19:27:12 And they could say yes or no to the ideas.

19:27:15 And then if you want… if you want, you could even use Abby AI to help come up with ideas about their business.

19:27:20 By doing AI research on their company. You know, by clicking on the AI Research tab, and you can come up with ideas for them.

19:27:26 And then… um… There's, there's like sharing information about the industry. You could say, hey.

19:27:33 I prepared a… depending on who your target market is, you can come up with a lead magnet.

19:27:38 That allows them to be able to get some really powerful, or checklist, framework, cheat sheet, or something like that.

19:27:45 We have some suggested frameworks. We have some suggested lead magnets that we can help you figure out.

19:27:50 Tammy, if you go to the school community thought leaders.

19:27:55 And you click on Strategy Sessions on the left side in the classroom.

19:27:58 And then you click on Special Joe Link, Special links.

19:28:01 One of the links is a lead magnet. Uh, ideas generator.

19:28:07 So, once you know your target market, you put it into the information into the lead magnet idea generator.

19:28:12 narrator, and it'll come up with tons and tons of lead magnet ideas for you.

19:28:15 And then you could… you don't even have to create the lead magnets, you could just say, hey, would you like me to send you blah blah blah? And if they say yes, then you can create the lead magnet in real time with AI.

19:28:24 And we can help you do that. So that's… that's kind of like the idea, but, you know, the goal is to add value to the people. That's the thought process.

19:28:32 not try to sell them anything, but try to figure out what they're paying is.

19:28:32 Correct. Correct.

19:28:38 I totally agree.

19:28:37 And then just have a normal conversation. And if they say they're interested, then you get on the phone with them. Are you sending out 20 connection requests every day to people in your network?

19:28:46 I haven't built that habit into my, um… I, I… yeah.

19:28:49 Amazing. Yeah, so that was… I would focus on starting with that. That's the most important thing.

19:28:53 And then book meetings with the people in our community to get to know them. We have.

19:28:57 200 members, at least 200 clients. inside our directory that you can have a conversation with.

19:29:04 And just get to know them and see how you can add value to them, and then they'll want to refer business to you, if you add value to them.

19:29:11 Got it. Okay. Um…

19:29:09 The idea, get it? That's low-hanging fruit for you, because all those people are using every AI, and they're all open to speak to you, and build a relationship.

19:29:19 with you.

19:29:20 Now, you, uh… You mentioned something about when you first started talking, Joe.

19:29:30 You said every AI something or whatever? I couldn't write it down fast enough.

19:29:35 No, don't worry, Tammy will show you, everything's in the community.

19:29:38 So if you go to the school community slash thought leaders, and you click on classroom and strategy sessions.

19:29:38 Okay.

19:29:40 I put… and everything is in the Zoom chat, and I have a transcript here, and the recording, so you're all good, John.

19:29:45 Okay. Okay, Tammy, I have to go, but guys, congratulations.

19:29:48 Oh, wonderful. Fantastic. Thank you, Joe.

19:29:50 One second, Joe. One second, Joe. My question is about…

19:29:52 Yeah, go ahead.

19:29:54 His target market, so I know he needs to fill out the forward slash people in order to find the target market.

19:30:02 Okay, so he should do that?

19:30:01 Yes. That's the only way he could figure out his target market, yeah, that's the only way to figure out your target market.

19:30:07 is by filling out that framework, and then it'll give you suggested target markets.

19:30:12 And whatever inputs you put in there, it'll suggest a target market for you.

19:30:11 Okay.

19:30:16 And so that just geographic, demographic. And, uh, firmographic, everything for you, and it'll even tell you who your centers of influence should be. It's very powerful.

19:30:25 Wow, okay. Hi, thank you, Joe.

19:30:27 Yeah. But your two action items, your two action items from this is, number one, expand your connections, because you're very, very under-connected.

19:30:34 I want you to add another 1,000 connections in the next 90 days, so make that a habit.

19:30:39 Do it every day, hold yourself accountable. If you need accountability, let us know.

19:30:43 Well, we could ask you every day during office hours if you did it or you didn't do it, and you can do it during office hours. That's why we have office hours to actually do it right now.

19:30:50 And then the other thing is, make sure to book meetings with our clients.

19:30:54 And come to our community sessions and get to know our clients. Our clients are very networked.

19:30:59 there… I get referrals from our clients almost every day. Almost every day I get a referral from our clients.

19:31:04 As a matter of fact, I'm on a cruise with Rhonda right now, one of our clients, and she just referred me somebody on the cruise, and they closed, and I'm paying her a commission for it.

19:31:13 You get what I'm saying?

19:31:14 Okay, um… One thing, you gave me an open… you gave me an additional.

19:31:22 free space in my package, or whatever. And, um… I think I emailed you, I said, what are the benefits of that?

19:31:27 Yes, that's a smart thing to use.

19:31:32 to give that free, um. spot.

19:31:35 The benefits of… the benefits of that's… fun is you can do people favors.

19:31:42 That will make them want to do business with you. So, for example, if you have someone, let's say you figure out that a CPA.

19:31:49 Is your center of influence, right? Let's say you figure out CPAs are your center of influence, so you can contact CPAs.

19:31:54 And you can say something like, hey. Um, I have an extra license, an extra pro license of Evie AI.

19:32:01 That will write up all your posts for the whole year.

19:32:04 And if you're interested, I'm happy to give it to you at no cost. If you are willing to get on the phone with me and.

19:32:10 And learn about what I can do for businesses and be my referral partner.

19:32:14 Would you be interested in getting on the phone? And then you can give them your license for a week or two.

19:32:18 Let them create all their posts, their content, their images, whatever they need, show them how to use it even.

19:32:23 And you're building a relationship with the CPA that now is indebted to you because you helped them with their profile.

19:32:28 And then when they're done, they might get addicted to every AI.

19:32:32 And they're going to want to buy it for $300 a month, and that, well, that means we'll pay you $60 a month for that.

19:32:37 And then you move on to the next EPA, and you give the license to another CPA, get it?

19:32:40 Okay, alright. Right.

19:32:41 And you rinse and repeat. Because you have an asset. That is an asset. What you have is an asset that you could use over and over and over and over. You could lend it to people.

19:32:49 Okay.

19:32:49 Give it to them as a favor, and when they get addicted to it and they want it after you take it away, they become a client and then we pay you commission on that. Get it?

19:32:57 Okay, and how long do they get that free, uh, thing?

19:33:00 You can give it to them for a week, you can give it to them for two weeks, you can give it to them for a month, it depends on the relationship.

19:33:02 6.

19:33:07 You can decide when to take it away from them. You could see if they're not using it, just take it away and give it to somebody else.

19:33:06 Oh, okay, got it.

19:33:11 Got it.

19:33:11 If they're using it, you could still take it away and tell them to buy their own copy, and then… And you'll get a commission on that.

19:33:21 But it's a great, it's a great favor.

19:33:17 Makes sense, perfect. Okay. Yeah, because I had that other guy that… Yeah, I had that other guy, uh, the lender, he was interested in, uh, taking that spot.

19:33:30 Great! So give it to him for him for a short period of time, let him get addicted to it.

19:33:29 Um, so…

19:33:34 And then say, okay, I'm gonna give it to somebody else, now buy your own copy.

19:33:34 Okay. Okay, fair enough.

19:33:40 That makes sense.

19:33:41 And then you have 300 people in your network, you can give it to, like, in that group that you're part of, that Michael is not even part of, that you met him outside of it.

19:33:48 Right.

19:33:48 You could just start reaching out to the people and say, hey, I have this crazy asset that I can loan you for a week if you're interested, let's get on the phone, I want to learn about your business, and I'll show you what I'm doing.

19:33:56 I could leave comments with AI, I could do all this stuff, and then they try it.

19:33:59 You give them access to it, they try it, they come to office hours, they learn how to use it, and they're like, holy it's amazing, and then you take it away, and boom, now they have to become a customer.

19:34:07 Make sense? Good. It's… it's, uh…

19:34:09 And then you'll just earn money from that, because, you know, I have somebody else, Rhonda, she earned over $20,000 just from referring business to us.

19:34:16 Wow.

19:34:17 And she… at the cruise, we have 450 entrepreneurs here. She made a speech in front of all the entrepreneurs, saying.

19:34:23 How incredible it is that she's just basically every person that hits her up on LinkedIn, she refers into EVAI because she's making so much money off it.

19:34:30 It doesn't cost her anything, so… It's just an opportunity, that's all I'm saying.

19:34:29 Damn, okay.

19:34:36 Alright, thank you so much. Talk to you guys soon. Bye, everyone.

19:34:34 Sure, absolutely. Thank you, Joe.

19:34:48 Bye, Joe!

19:34:52 Yeah, of course.

19:34:50 Thank you for remembering, Tammy.

19:34:55 Tammy AI has some really good memory.

19:34:58 Boy, he can talk, eh? I'm telling you.

19:35:05 Mm-hmm, okay.

19:35:00 Yeah, and I have a transcript here, and everything in Zoom chat, all the links that he wanted for you are in Zoom chat, and I have the recording.

19:35:09 So I'll put the recording and the transcript in school.

19:35:13 for you and everybody, everybody will get to see it. And then, um, it'll be in the Thought Leader School, John.

19:35:13 Okay.

19:35:20 And I'll tag you.

19:35:19 Okay, perfect. Thank you so much.

19:35:32 Is anybody else in this, uh, group today? Tonight?

19:35:35 Brett is here just to learn through osmosis.

19:35:39 Um, and…

19:35:38 Okay, well, I'm kind of… Doing the same thing.

19:35:42 Yeah, and Lane is usually… the three of you basically all do the same.

19:35:48 Osmosis. But I would say, both for Brett and Lane, and maybe even John,

19:35:52 Um, there… there is a lot to take in.

19:35:56 If you have the capacity to take it all in. If you are…

19:36:01 Tasmanian devil like Joe. But it doesn't need to be that complicated. You… the only thing you have to do is post once a day on LinkedIn,

19:36:09 And then there's… we can get into the… once you have a habit of posting once a day, now we can get into the nitty-gritty of

19:36:15 optimizing your posts.

19:36:17 But for starters, just make sure you're posting once a day on LinkedIn.

19:36:21 Um…

19:36:23 And save profiles into lists, strategic profiles of people that you think are either referral partners or potential clients.

19:36:31 And then engage with those people every day. Direct message them and comment on their things. That's it! That's it!

19:36:37 That's it. That's everything. Because all… all… we need you to get on the phone with people,

19:36:39 Okay.

19:36:43 to have conversations, book meetings, to close deals.

19:36:46 So, anything else that we're focused on is… is just fluff.

19:36:46 Right.

19:36:50 Um, and the posting, the…

19:36:53 is just there for visibility, meaning to keep your name.

19:36:57 top of mind on your potential client. It's all about those potential clients in your list.

19:37:02 when you post once a day,

19:37:04 it's more likely that your name shows up on the feed of your potential client when they log in, because your potential client

19:37:11 doesn't know that the home feed of LinkedIn is toxic, and they should spend zero seconds there. They are

19:37:17 they do see it. They are spending time on their home feed. So if you post, they're gonna see your name. They don't care about the content. Nobody's reading the content.

19:37:26 don't… don't overthink what you're posting. No… I promise you, nobody's reading it.

19:37:31 It's okay. Just post. Just post and get your name out there.

19:37:31 Gotcha. Right.

19:37:38 Um, so that…

19:37:40 that's to stay top of mind with your potential referral partners, and then when you direct message them and or comment on their stuff,

19:37:48 potential referral partners and prospects.

19:37:51 Um… your name is, again, top of mind with them.

19:37:56 such that when they're ready to engage, and they're ready to… your referral partner has someone, oh, you're top of mind, that's right, I… you know what, I need to introduce you to…

19:38:04 to John. And your name is only top of mind because you keep posting once a day, and they see you.

19:38:09 Right? Otherwise, they would have forgotten.

19:38:12 Um, or the potential prospect, if they're ready to engage,

19:38:16 Um, your… the solution that they'll think of…

19:38:20 Because you've been keeping top of mind with them, that type of thing. But ideally, with the potential client, we…

19:38:27 have gotten to a spot where they're replying to us on LinkedIn DMs, and we can get on a phone call with them.

19:38:33 And move that relationship forward that way.

19:38:39 And I sent you how… I sent you videos about how to do that with the direct messaging. That's in the Zoom chat.

19:38:37 Okay, um… Let me ask you…

19:38:46 Mm-hmm.

19:38:45 Okay. So… Um, Joe's aware of this other guy, um, uh, Michael.

19:38:58 Mm-hmm.

19:38:53 That, um… I introduced him to. Heavy AI. Um, and now he brought up… he brought up that extra, um.

19:39:05 uh, place… invitation, or what would you call it? It's a temporary invitation, right?

19:39:10 You're… it's, um…

19:39:13 It's a team member. It's a full-on EVAI subscription.

19:39:18 You are granting that person access to every AI Pro.

19:39:22 Okay, alright.

19:39:23 And for as long as you have the seat, they can keep it. If you give… if you let them stay, they can use it till the end of your subscription.

19:39:32 Okay, so if I buy a prescription, mine is a year, I think.

19:39:35 Yeah, so you can… you can move… as lo… you're gonna put someone in that seat. You're gonna give it to…

19:39:36 I think…

19:39:41 Gary Sanders. When Gary Sanders accepts that team invite, and now he's on your team using your seat,

19:39:48 He's there until you remove him.

19:39:51 You have to actually remove him from the seat.

19:39:54 Okay, now, here's the deal. I have another person that works for a, um… Uh, well, it's a company called Spectrum, uh, which was Kim.

19:40:03 Yeah.

19:40:04 you know, if you're familiar with them, okay. And he's out there bird-dogging for me. He's a young, young gun.

19:40:12 Uh, and, um, I want to… introduce them to this.

19:40:19 opportunity. Um, so… The first guy, do I allow him a week, or 10 days, or 2 weeks, and then to get him hooked on it?

19:40:27 and then tell him he's gonna have to pay for his own?

19:40:31 Uh, so I can get my… my bird dog, so to speak.

19:40:35 Um, you know, from Spectrum. introduce him to the opportunity… this opportunity here, um.

19:40:42 And, um, that's the thing I'm trying to figure out how I could.

19:40:46 I'd say it's more like a month, but it depends on the person.

19:40:49 Hold on. Okay, alright.

19:40:52 You want to…

19:40:55 give them the C, and if they… they need to come to office hours, like you do, you know about the office hours, so tell them about them.

19:41:01 And, um, we can get them using it.

19:41:01 Okay. Alright, okay.

19:41:09 And then, of course, it's up to them if they like it and want to continue to use it and stuff, but…

19:41:13 Right. Yeah. Now, um, remember… remind me, office hours are, what, 10 o'clock?

19:41:20 Um, I don't know what time zone you're in, but they're… okay, they're at noon and 7pm Eastern. 12 PM?

19:41:24 Eastern. Okay, okay, okay.

19:41:28 And 7 p.m.

19:41:37 Mm-hmm.

19:41:29 Okay, all right, got it. Alright, um, yeah, because he works for Spectrum, and I don't know what their… Um, you know, I don't know what his schedule's like, but… From noon to 7pm, it gives them at least two choices, yeah.

19:41:42 Yeah.

19:41:42 Great. Okay, wonderful.

19:41:48 Hmm. So…

19:42:03 Zoom chat? Can you… on the bottom of Zoom…

19:41:53 Basically, what's the, um… Okay, you sent that all to me. Is that in a chat that you're sending me? Because I… I can't see the, uh…

19:42:07 Is there a… next to the share button, is there an icon that says chat?

19:42:06 Okay, wait a minute.

19:42:12 Next to Participants,

19:42:11 Okay, hold on. Let's see… Let me close some of this.

19:42:22 And Violet, you can help him find the Zoom chat.

19:42:22 Facebook's in… Okay.

19:42:26 Yep, I got it.

19:42:29 So, do you see the… you might need to hover over Zoom for a second.

19:42:38 Okay.

19:42:33 Oh, I see, I… hold on a second, I got… okay, I gotta get this thing… Submerged. Okay, hold on.

19:42:48 Yes.

19:42:42 I gotta… I don't know why. There is a, um, a taskbar. How… do you have any idea how to reduce that taskbar so I could see?

19:42:52 I grab it and drag it. You have to grab it in, like, the black area, and drag it to another side of the screen.

19:42:56 Okay. Oh.

19:43:03 that on?

19:43:02 Yeah, Zoom takes over your whole screen. It's a lot of fun.

19:43:03 Oh. Dirty dogs.

19:43:07 Hostile takeover.

19:43:14 Um… Let me see…

19:43:55 Let me know if you're facing any trouble still.

19:43:59 I'm working on it, I got too many. the screen's open, I'm closing them all.

19:44:07 Close.

19:44:11 Pilot, can you put the due once a day…

19:44:04 Take your time…

19:44:15 the daily workflow PDF in the Zoom chat. It's in the Learning Hub, quick links.

19:44:20 Yep, I got it.

19:44:23 That's for everybody here. Lane.

19:44:28 John and also Brett.

19:44:31 Which I believe, Lane.

19:44:33 is a prolific user of that.

19:44:39 setup, but it is nice to have everybody else have it, too.

19:44:45 Tammy, I have to let you know that the… probably the most helpful takeaway I've had.

19:44:50 Since the beginning of the new year. was what you said yesterday and repeated today about do not spend time.

19:45:01 Yeah.

19:44:58 In your home feed on LinkedIn. Like that was such a game changer for me today, like.

19:45:06 I actually had enough energy to. you know, by not doing that.

19:45:13 Yeah. Yep.

19:45:11 like, explore and search and find new people and comment on somebody who's actually.

19:45:20 Oh my gosh.

19:45:18 a potential prospect that I'm really, really interested in. So, you know, it changed everything when I did not do that after you advised me.

19:45:26 Yeah.

19:45:26 yesterday to not do that. Yeah.

19:45:28 Good, good, good, I know. All social media is like that. They are all designed to suck us into that home feed, so we start doom scrolling.

19:45:35 Mm-hmm.

19:45:36 Ah yes.

19:45:35 And, um, it's really… even YouTube. Like, if I go to… I use YouTube for… as, like, a university. I go there to… if I have a question, I like to YouTube it to find the answer.

19:45:50 Yep.

19:45:44 And you have to be really diligent to go to YouTube and just type in your answer and, like, almost look away, like, just look for your… like, don't look, because they're trying to entice you until, like…

19:45:55 looking at what's in the home feed.

19:45:58 Um, you know?

19:45:58 Nowadays, the way I do it is whenever I try to…

19:45:58 Mm-hmm.

19:46:03 Whenever I want to unwind and be like, okay, well, I want to go on YouTube Shorts, or TikTok, or…

19:46:09 whatever else, and…

19:46:11 She stirred my brain off for a bit. I turn on a timer.

19:46:14 So it's like 20 minutes of unproductivity, that's all I get today, that's it, okay, back to project.

19:46:23 Uh, sorry, Tammy, could you remind me again what I was supposed to get? The daily schedule?

19:46:28 Mm-hmm. In the Learning Hub.

19:46:31 Quick links.

19:46:32 In the Learning Hub Quick Links, okay.