📕 Book to share: The LinkedIn Edge · AI for LinkedIn

📕 Book to share: The LinkedIn Edge

I just received The LinkedIn Edge by Jeb Blount and Brynne Tillman and added it to my reading pile. I haven’t read it yet, but after skimming the premise and structure, here’s what it appears to focus on:

What the book seems to cover

LinkedIn as a full prospecting system, not just a social platform
How LinkedIn + AI can reduce reliance on cold calls without killing pipeline
The balance between fast prospecting (now) and slow prospecting (later)
Using intent signals like job changes, engagement, profile views, and network proximity
Personal brand, credibility, and visibility as sales and trust levers
Showing up consistently so conversations feel warmer before outreach ever happens

The underlying idea

Prospecting works better when people recognize you, trust you, and understand what you do before you ask for time.

For now, sharing in case it’s useful for anyone thinking about how LinkedIn, AI, and outreach are evolving. Download a full copy below.

@Joe Apfelbaum

your thoughts on the book would be great!

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