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19d • Food & Entertainment
Food Court
The Mall Food Court
Mr. Promo walks through the food court slowly.
Not to eat.
To watch.
One restaurant has a huge line.The one next to it is empty.
Same prices.
Same food.
Different presentation.
Mr. Promo notices one thing.
Samples.
Tiny chicken pieces on toothpicks.
People stop.
People taste.
People buy.
Mr. Promo nods.
“People rarely buy what they haven’t tasted.”
Lesson: Let people experience your product before asking them to buy.
did you hear that? Let People Experience Your Product Before Asking Them To Buy.
That Is Marketing.
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Food Court
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