Today's quote from my book: “And it will get hard.” Doing What You Know, Chapter 3, p. 33 That’s not a warning. It’s the roadmap. Hard doesn’t mean stop. It means focus. You’ll want the exit. Close it. You’ll want a softer story. Tell the truth and keep moving. Commitment makes hard useful. It turns resistance into reps. It turns pressure into proof. Make it small. Make it daily. Let hard be the furnace where you get clear. Name one place that got hard this week. Shrink the next step to 5 minutes and do it today.