Today's quote from my book:
“These are well-dressed excuses.”
Doing What You Know, Chapter 9, p. 170
A lot of people don’t call it an excuse. They call it timing. They call it preparation. They call it waiting for the right moment.
But underneath all of that, it’s the same thing.
It’s avoidance.
That’s why it’s so effective. It doesn’t look weak. It looks reasonable. It sounds responsible. And because of that, it’s easy to justify staying exactly where you are.
That’s the trap.
The moment you strip it down and call it what it is, everything changes. You stop negotiating. You stop delaying. You start moving.