In this episode of The Business Superfans Podcast, Freddy D sits down with Curt Tueffert, founder of Peak Sales Strategy, to unpack four decades of real-world sales experience and why coaching, mindset, and adaptability matter more than ever. Together, they explore how elite sales performance comes from understanding people first, mastering discovery, and continuously “leveling up” through training, self-awareness, and behavioral insight. 🔑 Top 5 Takeaways 1️⃣ Sales success starts with solving the customer’s problem, not pitching features or price. 2️⃣ Behavioral styles (DISC) matter — the best sales pros flex how they communicate, not who they are. 3️⃣ Coaching isn’t optional: just like sports, peak performance requires constant practice and tune-ups. 4️⃣ Not everyone can be coached — sometimes the right move is to change people, not try to change people. 5️⃣ Old-school follow-up (cards, notes, personal touch) still works powerfully in a digital, AI-driven world. 💬 Best Guest Quote“If you can’t change people, change people.” — Curt Tueffert 🎯 Freddy D’s TakeThe moment salespeople stop selling “stuff” and start helping customers achieve their goals, trust replaces resistance — and that’s when superfans are created. Sales mastery isn’t about pressure; it’s about perspective. 🚀 Best Call to ActionLevel up your sales game: invest in coaching, refresh your fundamentals, and learn how to adapt your approach to different personalities instead of relying on one-size-fits-all tactics. Listen ➡️: https://linkly.link/2ThHE 💭 Community QuestionWhen was the last time you intentionally leveled up your sales skills — and what would peak performance look like if you committed to coaching and self-awareness this year?

Freddy D sits down with serial entrepreneur Rob Levin, founder of Work Better Now, to unpack how a single virtual assistant from Latin America transformed his time, strategy, and quality of life as a business owner. Together they explore how talent-first culture, remote teams, and relationship-driven referrals can help small and midsize businesses scale profitably while freeing founders from the weeds. Listen to the Episode: https://linkly.link/2TYvY Top 3 Takeaways 1️⃣ Your first assistant is a life upgrade, not a luxury.Most business owners spend 30–60% of their week on admin; shifting that to a capable assistant unlocks hours daily for strategy, sales, and family. 2️⃣ “Talent first” is a core value, not a slogan.Work Better Now was built on putting their Latin American talent first—great people → great service → great client relationships → organic growth and referrals. 3️⃣ Assistants aren’t just for CEOs—every critical department can have one.Clients now hire assistants for estimating, sales, finance, and operations, allowing specialists (like estimators) to focus on high-value work while assistants manage follow-up and coordination. 💬 “Our mindset has always been relationship. We will forsake a transaction in order to have a great relationship.” ~ Rob Levin 🎯Freddy D’s Take When you free yourself from the weeds and empower the right people—whether they’re down the hall or in another country—you stop “out-muscling” the business and start truly leading it. The real leverage isn’t just cheaper labor; it’s the compounding effect of focused founders, clear roles, and people who feel appreciated enough to become Superfans of your mission. 🚀 Call to Action If you’re a business owner buried in email, reschedules, and admin, commit to reclaiming two hours a day by hiring an assistant or support role and deliberately re-investing that time into strategy, sales, or key relationships. 💭 Community Question Where are you personally stuck in the weeds right now—and if you had a rockstar assistant or support hire tomorrow, what’s the first set of tasks you would hand off so you could operate at your highest level?

🎙️ Episode Title & Guest: Unlocking Success: The Power of Gratitude and Personal Engagement in Sales Relationships Guest: Ken Wilson 🔑 Key Takeaways: 1️⃣ Gratitude is a Business Advantage Ken emphasizes the power of appreciation. A simple “thank you,” especially when handwritten or personal, can elevate relationships and differentiate you from 98% of salespeople. 2️⃣ Serve, Don’t Sell The best reps aren’t pitching—they’re helping clients solve real problems. Sales becomes service when you care more about helping than closing. 3️⃣ Be Present, Be Real Face-to-face visits, handwritten notes, and remembering personal details aren’t old school—they’re powerful. Being real and human builds trust. 4️⃣ Relationship > Transaction Success in any industry depends on trust, integrity, and emotional intelligence. It’s not what you sell—it’s how you engage. 5️⃣ Superfans Are Built Through Engagement Business Superfans are created through consistent, meaningful, personal connection—not automation alone. Every touchpoint is a chance to inspire loyalty. 6️⃣ Use the Full Ecosystem Don’t rely on one contact—understand the entire business landscape, from the receptionist to the CEO. Often the real decision-maker isn’t who you expect. 7️⃣ Mindset & Morning Rituals Matter Ken starts his day at 5AM with prayer, fitness, and gratitude. These habits fuel positive energy and high performance. List to the full episode here: https://bit.ly/4cGK52Q 💬 Standout Quote: “People don’t care how much you know until they know how much you care.” – Ken Wilson (referencing Teddy Roosevelt) 🎯 Freddy D’s Take: This episode is a masterclass in the human side of sales. Ken reminds us that the most advanced tool is still the heart. Combine gratitude, authenticity, and service—and you won’t just close deals, you’ll open doors to lasting success. This isn’t nostalgia. It’s strategy. ✅ Call to Action: 💬 What’s one way you can show genuine appreciation to a client this week? Share your next step or your biggest takeaway in the comments below. Let's create more Business Superfans—together.

Episode Title: How Can Authors Create Superfans and Transform Book Sales? Guest: Melanie Herschorn 🔑 Key Takeaways: 1️⃣ Your Book is a Business Foundation: A book isn't just a product—it's a platform for authority, lead generation, and higher consulting fees. Treat it as your credibility engine. 2️⃣ Marketing Must Be Consistent and Personal: Marketing isn’t a one-and-done launch—it’s a relationship-building journey. Personal engagement, follow-ups, and authentic interactions make the difference. 3️⃣ Speak Their Language: Understanding your audience's exact phrasing (not just your industry's jargon) ensures your message resonates deeply. Market research and avatar clarity are essential. 4️⃣ Control Matters: Self-publishing gives authors the agility to update, pivot, and own their content and profits. Speed to market and messaging control are major advantages. 5️⃣ Visibility Equals Opportunity: Without ongoing visibility, your book (no matter how good) becomes invisible. Strategic PR, podcasting, social media, and giveaways keep your book top of mind. 6️⃣ Superfans Multiply Impact: Engaged readers who become superfans amplify your message. Give them tools (extra copies, contests, missions) to spread the word organically. 💬 Standout Quote: “Publishing a book is not the end—it’s just the beginning. If nobody knows about your book, it doesn’t matter how good it is.” 🎯 Freddy D’s Take: Melanie masterfully reframes the author’s journey. Writing the book is step one—building a marketing machine around it is where transformation happens. This episode is a blueprint for turning passive readers into vocal superfans and maximizing business leverage from a single piece of intellectual property. Authors, listen twice and take notes. 📌 Listen to the Episode: https://bit.ly/3xnpmkF 📣 Call to Action: What’s your next step to make your book a business asset? Share your takeaway or action plan in the comments—let’s build momentum together!

🎙️ Episode Title: Leveraging LinkedIn for Prospecting, Relationship Building, and Business Growth 🎧 Guest: Adam Packard, Founder of Ninja Prospecting 🔑 Key Takeaways: 1️⃣ LinkedIn is a Relationship Tool, Not a Pitch PlatformMass cold messaging is ineffective. Adam emphasizes engaging authentically, sparking curiosity, and focusing on value rather than the hard sell. 2️⃣ Prospecting Is the Lifeblood of Business GrowthRegardless of industry, consistent prospecting—when done right—ensures a healthy pipeline and scalable growth. Use LinkedIn as a strategic, daily outreach platform. 3️⃣ Follow-Up Is Where Deals CloseMany leads are lost due to lack of follow-up. Have a system in place to track and continue meaningful conversations—Adam uses a simple CRM to stay on top of every potential client. 4️⃣ Define a Laser-Focused AvatarSuccess on LinkedIn begins with clarity—knowing exactly who you're trying to reach. A vague audience like “business owners” is a red flag; specificity wins. 5️⃣ Content Builds Superfans Over TimePost consistently (3x/week), share personal and professional stories, and don’t chase likes. Let authenticity and value drive visibility and trust. 💬 Standout Quote: "Always be prospecting. But do it with purpose, permission, and personality. The right message to the right person at the right time—that’s where magic happens." — Adam Packard 🎯 Freddy D’s Take: Adam is the epitome of value-first outreach. His philosophy of authentic engagement over automation, and building real relationships instead of rushing to close, is exactly what today’s saturated marketplace needs. The gem here? Your next client—or superfan—is one intentional message away. 👉 Listen to the Episode: https://bit.ly/49q5Xx4 📣 Call to Action: What’s one way you’ll shift your LinkedIn outreach this week?Share your biggest takeaway or your next step in the comments below. Let’s build better business—together.