🎙️ Episode Summary (Ep 169 – Curt Tueffert, Peak Performance)

In this episode of The Business Superfans Podcast, Freddy D sits down with Curt Tueffert, founder of Peak Sales Strategy, to unpack four decades of real-world sales experience and why coaching, mindset, and adaptability matter more than ever. Together, they explore how elite sales performance comes from understanding people first, mastering discovery, and continuously “leveling up” through training, self-awareness, and behavioral insight.

🔑 Top 5 Takeaways

1️⃣ Sales success starts with solving the customer’s problem, not pitching features or price.

2️⃣ Behavioral styles (DISC) matter — the best sales pros flex how they communicate, not who they are.

3️⃣ Coaching isn’t optional: just like sports, peak performance requires constant practice and tune-ups.

4️⃣ Not everyone can be coached — sometimes the right move is to change people, not try to change people.

5️⃣ Old-school follow-up (cards, notes, personal touch) still works powerfully in a digital, AI-driven world.

💬 Best Guest Quote“If you can’t change people, change people.” — Curt Tueffert

🎯 Freddy D’s TakeThe moment salespeople stop selling “stuff” and start helping customers achieve their goals, trust replaces resistance — and that’s when superfans are created. Sales mastery isn’t about pressure; it’s about perspective.

🚀 Best Call to ActionLevel up your sales game: invest in coaching, refresh your fundamentals, and learn how to adapt your approach to different personalities instead of relying on one-size-fits-all tactics.

Listen ➡️: https://linkly.link/2ThHE

💭 Community QuestionWhen was the last time you intentionally leveled up your sales skills — and what would peak performance look like if you committed to coaching and self-awareness this year?

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