🎙️ Episode Summary (Ep 168 – Rob Levin, Work Better Now)

8d (edited) • 🎙️ Podcast Episode Summaries

Freddy D sits down with serial entrepreneur Rob Levin, founder of Work Better Now, to unpack how a single virtual assistant from Latin America transformed his time, strategy, and quality of life as a business owner. Together they explore how talent-first culture, remote teams, and relationship-driven referrals can help small and midsize businesses scale profitably while freeing founders from the weeds.

Listen to the Episode: https://linkly.link/2TYvY

Top 3 Takeaways

1️⃣ Your first assistant is a life upgrade, not a luxury.Most business owners spend 30–60% of their week on admin; shifting that to a capable assistant unlocks hours daily for strategy, sales, and family.

2️⃣ “Talent first” is a core value, not a slogan.Work Better Now was built on putting their Latin American talent first—great people → great service → great client relationships → organic growth and referrals.

3️⃣ Assistants aren’t just for CEOs—every critical department can have one.Clients now hire assistants for estimating, sales, finance, and operations, allowing specialists (like estimators) to focus on high-value work while assistants manage follow-up and coordination.

💬 “Our mindset has always been relationship. We will forsake a transaction in order to have a great relationship.” ~ Rob Levin

🎯Freddy D’s Take

When you free yourself from the weeds and empower the right people—whether they’re down the hall or in another country—you stop “out-muscling” the business and start truly leading it. The real leverage isn’t just cheaper labor; it’s the compounding effect of focused founders, clear roles, and people who feel appreciated enough to become Superfans of your mission.

🚀 Call to Action

If you’re a business owner buried in email, reschedules, and admin, commit to reclaiming two hours a day by hiring an assistant or support role and deliberately re-investing that time into strategy, sales, or key relationships.

💭 Community Question

Where are you personally stuck in the weeds right now—and if you had a rockstar assistant or support hire tomorrow, what’s the first set of tasks you would hand off so you could operate at your highest level?

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