📺 LIVE NOW: Meta just rebuilt the engine (+ Free Gift).
Hey team. If you feel like "targeting hacks" don't work anymore and creative is the only lever left, it’s not in your head. Meta has quietly rebuilt its core retrieval engine under the name Andromeda. It's no longer about finding the perfect person. It's about having the perfect creative for Andromeda to pick from tens of millions of candidates. In this new breakdown, we cover the new technical reality: ✅ The Paradigm Shift: Why the question is no longer "Who should see my ad?" but "Which creative should this person see right now?". ✅ The 2025 Stack: We break down Andromeda, Sequence Learning, and the upcoming GEM model. ✅ Your New Playbook: Why simplifying structure is non-negotiable and what "True Creative Diversity" actually means (Hint: It’s not just testing button colors). 🎁 BONUS: 20 Creative Angles to Beat Andromeda Since Andromeda needs variety to thrive , we put together a quick cheat sheet with 20 Creative Angles (Founder story, Objections, Social Proof, etc.) that you can film today. 👇 STEP 1: WATCH THE BREAKDOWN 👇 STEP 2: DOWNLOAD THE CHEAT SHEET See you in the comments.