Hey all! I hope this has been a good week for everyone. WE have 3 new members! Very excited. I realize that Skool is not a native platform for a lot of you, so thanks for joining it. I hate to add another page in your social media book. This week was interesting. Lots of AI, obviously. Lots of realizations. One realization that I had last night was that AI can definitely increase your productivity, without a doubt. But with that increased productivity comes more decisions. While you're getting more done, you're also draining your mental reserves, and that's something that I'm trying to get away from. Having a good system in place really does that, and I'm realizing more and more that good systems take time to set up, they're really in the back end, but what they do is they compound interest. So when you're in the front end, you're really seeing less time having to be spent on decisions, less mistakes being made, less time being wasted. The key is that if you think you've set up a system and you're not making the money that you should be, you're not saving the time, or you're still mentally exhausted at the end of the day. That's going to point right back to your system. I'm happy to discuss that with anyone, but that's been my realization this week. It's a tough pill to swallow, but once you fix it, that's where the magic really happens. How did your week go? Any AI focused insights you want to share?

Most of these are buried one menu deep or written off as "developer stuff." They're not. Here are the 10 that actually change how much you get out of Claude, spread across all three surfaces. 1. Memory can build itself from your past chats. Claude can generate a memory profile from your conversation history so it stops making you re-explain who you are and what you're working on. This rolled out to every tier including Free in early March 2026, with controls to view, edit, or wipe any single entry. Most people leave it off and never know it exists. 2. Claude can search your old conversations. You can say "pick up where we left off" or "what did we decide on the pricing page" and it pulls the actual thread. This is separate from memory. It turns months of chats into a searchable second brain instead of a graveyard. 3. Projects kill the re-briefing tax. A Project is a persistent workspace where you load reference files and custom instructions once, and every chat inside it inherits that context automatically. Run one per client or workflow so context never bleeds between them. This is the single biggest time-saver people skip. 4. Artifacts are real apps now, not just code previews. They can save data across sessions, call Claude's API directly so the AI runs inside the artifact, and connect to Gmail, Calendar, and Slack through MCP. That means a working tracker, calculator, or tool you reuse for months, not a throwaway snippet. 5. Styles save your voice. Instead of retyping "punchy, no fluff, grade 6" on every prompt, you save it as a Style and Claude writes in it by default. Keep different Styles for different personas or channels. Stop paying the tone tax every time. 6. Connectors let Claude touch your real data. Hook up Gmail, Drive, Calendar, Slack, and Claude acts on what's actually there instead of what you paste in. "Find the invoice and add it to the sheet" becomes one instruction. Most people still copy-paste like it's 2023. 7. Cowork is already included in your plan. Cowork is the desktop agent that reads and writes local files, works across connected apps, and carries multi-step tasks through to finished deliverables with citations back to the real files. It's bundled into Pro and up, not a separate purchase, and it's a sibling to Claude Code, not the same thing. If you pay for Claude and only use the chat box, you're using a fraction of what you bought.

f you want to learn AI in 2026, start here. I pulled the most useful free courses from Anthropic, OpenAI, Google, Microsoft, NVIDIA, and IBM, then organized them by what people actually want to do: prompting, productivity, building, credentialing, and agentic AI. 🟠 Anthropic AI Fluency: Framework & Foundations — https://anthropic.skilljar.com/ai-fluency-framework-foundations Claude 101 — https://anthropic.skilljar.com/claude-101 Claude Code in Action — https://anthropic.skilljar.com/claude-code-in-action ⚫ OpenAI AI Fluency Track — https://academy.openai.com/public/courses/ai-foundations-juzjs AI Productivity Track — https://academy.openai.com/public/courses/applied-ai-foundations-hgk7r AI for Developers Track — https://academy.openai.com/public/courses/agents-and-workflows-bieml 🔴 Google Google AI Essentials — https://grow.google/ai-essentials/ Intro to Generative AI — https://www.skills.google/course_templates/536 Generative AI Learning Path — https://www.skills.google/paths/118 🟢 Microsoft AI Skills Navigator — https://aiskillsnavigator.microsoft.com/ Generative AI for Beginners — https://github.com/microsoft/generative-ai-for-beginners Azure AI Fundamentals — https://learn.microsoft.com/en-us/credentials/certifications/azure-ai-fundamentals/ 🟩 NVIDIA Free Courses — https://resources.nvidia.com/en-us-nvidia-training/free-courses

https://www.linkedin.com/posts/willhstewart2_my-filter-for-ai-is-simple-if-it-isnt-activity-7471546928376487936-USSQ OK. Now the part LinkedIn doesn't have room for. If you read the post and thought "well what do I actually DO about this," here are 5 things you can do today. No developer needed. No budget. Just you and a browser. 1. Run the test yourself (2 minutes) Open ChatGPT, Claude, Gemini, and Perplexity. Ask each one: "Who is the best [your industry] in [your city]?" Then ask: "What should I look for when hiring a [your industry]?" Screenshot every answer. That's your baseline. If you're not named, you now know. If your competitor is, you know that too. 2. Google yourself in quotes (30 seconds) Go to Google. Search your business name in quotes: "Your Business Name" Count the results. Now search your top competitor's name the same way. The gap between those two numbers is roughly how much more source material AI has to learn from about them vs. you. More mentions = more training data = more citations. 3. Check your FAQ page (5 minutes) Go to your website. Do you have a page that answers common questions in plain language? Not buried in paragraphs. Direct questions with direct answers. If you don't have one, create one. AI engines love FAQ pages because the structure is exactly how they process information: question in, answer out. Format it like this: Q: What does [Your Business] do? A: We help [specific person] with [specific outcome] in [location]. Start with 5 questions. The ones your customers actually ask you on the phone. 4. Check your Google Business Profile (3 minutes) Open Google Maps. Search your business. Is your description accurate? Is your category right? Are your hours current? Do you have recent reviews?

You're here because AI is either costing you money or wasting your time. Probably both. Good. That means you're paying attention. I'm Will. 30+ years in tech. I started building computers from Radio Shack parts when I was 12. No YouTube. No tutorials. Just manuals and a kid who wouldn't quit. I've spent the last three decades building systems for businesses. $30M+ in revenue across 50+ implementations. Now I do it with AI. Here's what I believe: AI should make you money AND save you time. If it's not doing both, something is broken in the system. Not the tool. The system. This community is a lab. We test things. We measure things. We share what works and what doesn't. No hype. No prompt libraries. No "top 10 AI tools" lists. Just real people figuring out how to make AI actually pay for itself. WHAT THIS PLACE IS: A place to ask hard questions and get honest answers. A place to share what you built and what broke. A place to learn frameworks, not just tactics. A place where "I tried it and it didn't work" is more valuable than "here's a cool trick." WHAT THIS PLACE IS NOT: A pitch fest. Nobody's selling in here. A prompt dump. If you want 500 ChatGPT prompts, Google has you covered. A place where I tell you AI will solve all your problems. It won't. Your systems will. AI just makes the good ones faster. YOUR FIRST STEP: Drop a comment below with three things: 1. What you do (your business, your role, your industry) 2. What's not working right now 3. What would change if AI actually delivered on its promise for you That's it. No pressure. No pitch coming. I just want to know who's in the room. If you want a baseline before you dive in, take the AI Reality Check. Three questions. 60 seconds. It'll tell you where you stand: https://empower-core.com/ai-reality-check/ Welcome to the lab. Let's build something that works. Will