29d • General discussion
The Beginner's Guide to SEO, AEO & GEO (with 5 things you can do today)
OK. Now the part LinkedIn doesn't have room for.
If you read the post and thought "well what do I actually DO about this," here are 5 things you can do today. No developer needed. No budget. Just you and a browser.
1. Run the test yourself (2 minutes)
Open ChatGPT, Claude, Gemini, and Perplexity. Ask each one:
"Who is the best [your industry] in [your city]?"
Then ask:
"What should I look for when hiring a [your industry]?"
Screenshot every answer. That's your baseline. If you're not named, you now know. If your competitor is, you know that too.
2. Google yourself in quotes (30 seconds)
Go to Google. Search your business name in quotes: "Your Business Name"
Count the results. Now search your top competitor's name the same way.
The gap between those two numbers is roughly how much more source material AI has to learn from about them vs. you. More mentions = more training data = more citations.
3. Check your FAQ page (5 minutes)
Go to your website. Do you have a page that answers common questions in plain language? Not buried in paragraphs. Direct questions with direct answers.
If you don't have one, create one. AI engines love FAQ pages because the structure is exactly how they process information: question in, answer out.
Format it like this:
Q: What does [Your Business] do?
A: We help [specific person] with [specific outcome] in [location].
Start with 5 questions. The ones your customers actually ask you on the phone.
4. Check your Google Business Profile (3 minutes)
Open Google Maps. Search your business. Is your description accurate? Is your category right? Are your hours current? Do you have recent reviews?
Google's AI Overviews pull heavily from Google Business Profile data. If yours is outdated or incomplete, AI is either ignoring you or describing you wrong.
5. Add one piece of "quotable" content to your website this week
AI cites content that answers a specific question with a specific answer. Not your About page. Not your homepage hero text.
Write one paragraph on your website that directly answers the question a buyer would ask an AI assistant. Make it specific. Include your business name, your location, and what you do.
Example: "[Business Name] is a [industry] firm in [city] that specializes in [specific thing]. Founded in [year] by [name]."
That's the kind of sentence AI engines pull into their answers. If it doesn't exist on your site, they can't cite it.
The pattern here: LinkedIn gives you the reframe. Skool gives you the moves. That's why both exist.
Drop your screenshot results in the comments. I'll tell you what I see.
0
0 comments
The Beginner's Guide to SEO, AEO & GEO (with 5 things you can do today)
powered by
skool.com/empowercore-ai-lab-2521
AI should make you money AND save you time. If it's not doing both, the problem is your system, not the tool. No hype. Just systems.
Suggested communities
Powered by