Question · Email Marketing Skool

Question

Hello guys, I am new to the world of email marketing, so please excuse me if my questions are basic, they have been bothering me for the last couple of days and I just can't figure out the logical answer. I would really appreciate your input on best practices for the following situations:

1) In my Klaviyo abandonment flows (cart, checkout, browse) I send a discount code on emails 3 and 4. How do you prevent discount conditioning - meaning customers learning to wait for the coupon instead of buying at full price? Do you use a conditional split (buyers vs non-buyers) before the discount email? How do you handle repeat buyers? Because if someone enters the flow 1–2 times without buying, they will quickly realize I offer a discount every time - so they will just trigger cart or checkout abandonment and wait for the discount code instead of buying at full price. Do I limit a general code to 1 use per customer, or is there a better approach?

2) Do I need to have both a welcome flow and a browse abandonment flow for a single-product store? I only have one product, so there is essentially only one page to browse (no separate home page and product page). If someone joins my mailing list from a popup and browses the product in the same session, they will trigger both flows simultaneously. I am aware of smart sending in Klaviyo, but is that the right tool for this situation, or is there a better way to handle it so the same person doesn't receive both flows at once?

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