Activity
Mon
Wed
Fri
Sun
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
What is this?
Less
More

Memberships

Nasleđe

69 members • Free

Email Marketing Skool

1.1k members • Free

Free Email Marketing Community

1.4k members • Free

WavyWorld

48.3k members • Free

1 contribution to Email Marketing Skool
Question
Hello guys, I am new to the world of email marketing, so please excuse me if my questions are basic, they have been bothering me for the last couple of days and I just can't figure out the logical answer. I would really appreciate your input on best practices for the following situations: 1) In my Klaviyo abandonment flows (cart, checkout, browse) I send a discount code on emails 3 and 4. How do you prevent discount conditioning - meaning customers learning to wait for the coupon instead of buying at full price? Do you use a conditional split (buyers vs non-buyers) before the discount email? How do you handle repeat buyers? Because if someone enters the flow 1–2 times without buying, they will quickly realize I offer a discount every time - so they will just trigger cart or checkout abandonment and wait for the discount code instead of buying at full price. Do I limit a general code to 1 use per customer, or is there a better approach? 2) Do I need to have both a welcome flow and a browse abandonment flow for a single-product store? I only have one product, so there is essentially only one page to browse (no separate home page and product page). If someone joins my mailing list from a popup and browses the product in the same session, they will trigger both flows simultaneously. I am aware of smart sending in Klaviyo, but is that the right tool for this situation, or is there a better way to handle it so the same person doesn't receive both flows at once?
0 likes • 5d
@Gavin Hewitson Thanks for answers! I offer discount at 3rd and 4th email only, so I was thinking to put conditional split (buyer and non-buyer) after 2nd email, so only last 2 email are different. Discount emails goes to non buyers and social proof/education go to buyers. Also do you suggest to use some random code (like HAYW-21-NUA) both on popup form and flows, so it looks like code is unique to customer rather then using generic code (like SAVE10). And I was even thinking to split test with MYSTERY discount, where they don't know what % they get until checkout. And as I use Shopify discounts, there's no option to set limit to code per customer, I use urgency in last 4th email saying discount end in midnight (but that's not true), do I leave that or no? As I use only 1 landing page, where I also display product section, both welcome flow and browse abandonment flow will be triggered. Meaning 100% new subscribers will enter also welcome and browse abandonment flow, do you suggest that I leave only welcome flow for now, same as Kylie said browse abandonment maybe make sense for multi product stores.. Thanks in advance!
0 likes • 5d
@Gavin Hewitson Yes I created 4-5 emails in welcome flow, and every one is reminding customer to popup discount. I have just one more question.. what if somebody enters cart or checkout abandonment flow multiple times (my flows for that are 4 days long, so I set re-enter period of 7 days), do I need to set some additional logic for that situation, ofc whole flow has filters if someone placed order or added to cart since starting each flow.
1-1 of 1
Aleksa S
1
2points to level up
@aleksa-s-7799
Building..

Active 5d ago
Joined Apr 22, 2026
Powered by