Honestly… when I recorded episode one, I had NO idea this podcast would become such a huge part of my business. No idea how many clients, opportunities, collaborations, friendships, and conversations would come from simply showing up and pressing record consistently... And definitely no idea how much it would teach me about building a business that actually lasts. LISTEN TO EPISODE 250 HERE >> Today’s episode is a really personal one. I’m sharing the biggest lessons I’ve learned after: ✨ 250 podcast episodes ✨ multiple pivots ✨ burnout ✨ rebuilding ✨ growing a six-figure business through relationship-led email marketing Would genuinely love to know your biggest takeaway after listening!! >> 250 Episodes Later: What I’ve Learned About Building a Business That Lasts [Ep 250]

Yep. This is officially a thing. Both Kit + Flodesk are rolling out AI integrations that let you connect tools like ChatGPT / Claude directly to your email platform. Meaning you could potentially ask things like: ✨ “Which of my emails got the most clicks?” ✨ “Draft a welcome sequence for new subscribers.” ✨ “Show me inactive subscribers I should re-engage.” ✨ “What patterns do you notice in my top-performing emails?” VERY cool. Also… mildly terrifying? 😂 Because depending on the platform, AI may be able to actually take action - not just give suggestions. I recorded a quick video breaking down: - what this actually means (in normal human language) - why it could be amazing for beginners - what I personally would NOT let AI touch yet 😅 - whether this is genuinely useful… or just shiny object energy Question for you: 👇 Would you actually connect AI to your email platform? Team YES 🙋‍♀️ Team ABSOLUTELY NOT 🚩 Team “I need to watch this video before I decide” 😂

@Kylie Kelly and @Julie Butler I've started the summit with the out-takes video. Cinematic masterpiece 🤌

Sorry this is a long one… I’m in a bit of a transition phase with my online Yin yoga business and would love some perspective from people who understand email marketing, audience building, and offer evolution. For context, I teach Yin yoga for midlife women dealing with stiffness, aches, stress, and all the body changes that can come with this season of life. For the past few years, I’ve had a monthly membership with weekly live classes. Recently, I started moving members off Facebook subscriptions and over to Stripe payment links…and almost everyone canceled during the transition. At this point, I only have a couple paying members left, and the one person who consistently attends live classes is actually on scholarship. At first, I felt really discouraged about it. But at the same time, something else has been happening… I started offering free weekly “Yinbox” practices through email. These are short, simple Yin practices women can do at home. And so far, 37 women have signed up for them pretty quickly. My YouTube has also been doing better lately, especially with shorter practices. So now I’m sitting with this question: Is this a sign that the traditional monthly membership/live class model just isn’t the right fit for my audience anymore? I’m honestly considering pausing the membership for the summer and using the next few months to focus on: • growing and nurturing my email list • learning more about what my audience actually needs • strengthening my YouTube • sending more connection-based emails • paying attention to what content people respond to most I also have an opportunity coming up to teach more in-person classes locally, which feels exciting too. Part of me wonders if the shorter Yinbox-style practices are actually the direction I should lean into long-term instead of hour-long live online classes. I’d genuinely love to hear from anyone who has gone through an offer transition like this…especially if you realized your audience wanted something different than what you originally built.

Nice to meet everyone! I’m Alyx and I’m from the northeast side of the US 🇺🇸 I’ve been a lot of things over the last five years (book seller, craft teacher, business coach, membership owner, then back to corporate as a project manager and currently internal operations director) BUT I’m finally building the business I wanted to back in 2022 before life happened. I’m working to launch a social media management business, specializing in construction. I KNOW how important email marketing is (even though for years I hated all things email!) which is why I’m working to build it in NOW while I’m still in the early stages of my business. I’m looking forward to diving in more!