I made this post a few days ago about referral rush contests, but after some feedback I realize that is not the best case for every community. So here is a more complete reflection on how to make people want to invite new members for your community after everything that I learned at my previous posts. First of all, it all depends on the phase your community is. I separated the life of a community in 3 stages: Beggining Communities, Growing Communities and Large Communities. Those 3 stages have more to do with the level of engagement and the pace of growth the community has and not in the ammount of members. As in my experience communities with a lot of members are not always the most engaged. I saw communities with hundreds of members that had less engagement than mine. So let's go over what is the best strategy for each community stage, according to the feedback I got. ----> 👶Beggining Communities CHARACTERISTICS: - You're still figuring out the identity of it - You're the one making all of the posts with little to no replies - You need to put a lot of effort to get new members STRATEGIES TO MAKE PEOPLE INVITE NEW MEMBERS - Offer prizes to people who invite an X ammount of members. Like access to a private course once you invite 5 new members, for example. - Establish a goal with your community and award every current member once you reach that goal. So something like "I'll do a live masterclass once we reach 30 members, and the one who referred the most will win the free ebook". ----> 📈Growing Communities CHARACTERISTICS - You got your brand figured out and slowly people are joining because they identify with it - People besides you make posts and you get a decent ammount of responses on your posts. There are back and forth discussions sometimes and you have a few people who are very active inside it. - A few people discover your community on their own, but you still have to reach out to get most of the new members

1. Start With A Simple Onboarding Action People join a group and freeze… a small first step teaches new members how to interact without overwhelm and gently onboards them into the natural flow of the community. This is one of the most important steps for Skool owners who have members joining from outside of Skool. Not only are they new to your group, they are landing on a new platform that will feel foreign for the first few steps. 2. Tell Members How Conversations Work Here Clarity creates safety… and safety creates natural member interaction that feels easy and low pressure. 3. Create A Steady Rhythm They Can Follow A predictable touchpoint builds trust… helping your conversation flow feel consistent without relying on algorithm tricks. 4. Model The Tone You Want Reflected Your energy shapes the whole space… members mirror the pace, tone, and style you bring into every interaction. 5. Give Stuck Members A Gentle Next Step One small nudge keeps threads alive… helping people feel seen and supported instead of drifting back into silence. If your engagement feels stuck or the rhythm of your community is off… you can tap the link in my bio and grab a 30 Minute ONE FIX CALL. One problem… one shift… real movement. 🌿

I almost didn't write this. For years, I had a rule: "I can't teach web design until I'm a 'guru'." "I can't talk about money until my bank account is 'perfect'." It felt like being a fraud was the worst possible outcome. So I stayed silent. I hit "pause" on my YouTube channel. I let opportunities pass me by. I thought I was being humble. I was actually being arrogant. The shift happened when I realized: You don't have to be the ultimate expert. You just have to be a contributor to the conversation. A 5-year-old can contribute a beautiful drawing. A 105-year-old can contribute a lifetime of wisdom. Your unique piece of the puzzle is needed. I explore what keep us from abundance and the simple mindset flip that changes everything more deeply in my Skool community and in our Medium articles What's one thing you're holding back on because you don't feel "ready"? What if you were "just" a contributor?

(𝘠𝘰𝘶𝘳 𝘧𝘳𝘦𝘦 14-𝘥𝘢𝘺 𝘚𝘬𝘰𝘰𝘭 𝘵𝘳𝘪𝘢𝘭 𝘪𝘴 𝘩𝘦𝘳𝘦) Here's the deal (for owners who don't have a public community): I need traffic, you need traffic. Why not partner up? Promote your community in this community. Create a post, or use your YouTube video and AI to create a post out of your videos. Here are the steps: - Create am EDUCATIONAL post - Give it a catchy title starting with #1 (and maybe an emoji) - Add the link to your community at the beginning of the post (not the referral link) - Choose the "promote by educating" category - Paste in your video (if you're using YouTube remember to include ?views or &views) - Use AI to create an article from YouTube transcript (review it before posting) - If you don't have a video try writing a nice article (like a blog post) and paste it in - Hit post and 🚀! Let's also make this into an accountability tool. See how many posts you can make. I'll cheer you on in the comments. Also... after you create your second post, link it to the first one, and link the first one to the second one. That way people can learn even more. ⚠️ You should be seeing a lot more posts from me because I'll be using this format for accountability too. Unfollow me or change your notifications if it's too much. ---------------- Video Highlights Main Topics: - Skool community SEO benefits - Public vs private community trade-offs - Google indexing for Skool communities - Cross-promotion strategies - Community marketing tactics Key Benefits Discussed: - Search engine visibility - AI indexing advantages - Niche topic ranking potential - Backlink opportunities - Community cross-promotion Strategic Insights: - Privacy vs discoverability balance - Hybrid community feature requests - Promotional content guidelines - Video content integration - SEO specialist consultation

When it comes to Meta Ads for e-commerce, one of the biggest mistakes I see is people checking the wrong numbers. They rely on surface-level data like reach or likes — but those metrics don’t tell you whether your ads are actually making money. That’s why I always use my own Column Preset in Ads Manager — a setup that helps me see real performance at a glance. Here’s what I recommend tracking 👇 1. Budget & Amount Spent – know exactly how much you’re investing and if it matches your plan. 2. Results & Cost per Result – your key outcome (e.g. purchases) and how efficiently you’re achieving it. 3. Impressions, Reach & Frequency – understand how many people see your ads and how often. 4. Link Clicks, CPC & CTR (link click-through rate) – measure how attractive and engaging your ad really is. 5. CPM (cost per 1,000 impressions) – track how expensive your audience is and how competition changes. 6. Website Landing Page Views & Cost per Landing Page View – clicks are one thing, but this tells you if people actually load your site. 7. Add to Cart & Cost per Add to Cart – perfect for spotting if your offer converts attention into buying intent. 8. Purchases, Cost per Purchase & Purchase Conversion Value – your core business metrics. 9. ROAS & Average Purchase Conversion Value – the ultimate view of profitability. Once you create a preset like this, you’ll stop guessing and start optimizing based on real business data — not vanity metrics. What about you? Which metrics do you look at most often when analyzing your campaigns?