Make people want to invite people to your community!

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I made this post a few days ago about referral rush contests, but after some feedback I realize that is not the best case for every community. So here is a more complete reflection on how to make people want to invite new members for your community after everything that I learned at my previous posts.

First of all, it all depends on the phase your community is. I separated the life of a community in 3 stages: Beggining Communities, Growing Communities and Large Communities.

Those 3 stages have more to do with the level of engagement and the pace of growth the community has and not in the ammount of members. As in my experience communities with a lot of members are not always the most engaged. I saw communities with hundreds of members that had less engagement than mine.

So let's go over what is the best strategy for each community stage, according to the feedback I got.

----> 👶Beggining Communities

CHARACTERISTICS:

You're still figuring out the identity of it
You're the one making all of the posts with little to no replies
You need to put a lot of effort to get new members

STRATEGIES TO MAKE PEOPLE INVITE NEW MEMBERS

Offer prizes to people who invite an X ammount of members. Like access to a private course once you invite 5 new members, for example.
Establish a goal with your community and award every current member once you reach that goal. So something like "I'll do a live masterclass once we reach 30 members, and the one who referred the most will win the free ebook".

----> 📈Growing Communities

CHARACTERISTICS

You got your brand figured out and slowly people are joining because they identify with it
People besides you make posts and you get a decent ammount of responses on your posts. There are back and forth discussions sometimes and you have a few people who are very active inside it.
A few people discover your community on their own, but you still have to reach out to get most of the new members

STRATEGIES TO MAKE PEOPLE INVITE NEW MEMBERS

Referral Rush contest: I went deep into that in this post.
The same strategies for beggining communities can still apply, but timed contests are a better option in my opinion because people will be more incentivized to give their best as it is a competition.

----> 🦣 Large Communities

You're famous and people use you as an example for success.
You're amongst the first results at the discovery page for your niche
You don't need to put any effort at all to bring people in, just keep showing up and making quality content.

STRATEGIES TO MAKE PEOPLE INVITE NEW MEMBERS

Enable affiliates: give comissions for people who call others. The strategies for the other stages become too hard to manage and uncecessary at this point. The cheaper the community is the larger should be the percentage of comissions. High ticket communities (with offers that go above 300 USD) can still have very attractive affiliate programs at 10% comissions.

I consider my community in the growing stage. I'm doing a referral challenge right now and already got 16 members. The winner will get 4 1:1 calls with me that they can use to get any king of tech support, from tech planning, implementing automations or developing landing pages.

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