3 biggest mistakes I see people making in Meta Ads

After running and reviewing countless Meta Ads campaigns, I keep seeing the same mistakes repeat over and over. Here are the three that do the most damage:

1) No clear goal for the campaign

People jump straight into Ads Manager without asking what they actually want. More sales? Leads? Engagement? Without a clear objective, it’s impossible to measure success and Meta will also struggle to optimize your ads.

2) Ignoring the creative

Targeting and budgets get a lot of attention, but the creative is what people actually see. In fact, many experts now say that the creative is a new targeting as Meta focuses more and more on broad audiences. Even the best targeting can’t fix weak creative.

3) Not reading the data

It’s easy to boost posts and then hope for the best. But the data is there to guide you - reach, CTR, cost per result. If you don’t check and adjust, you’re just burning money. Small tweaks based on data can double or triple performance.

If you’re just starting out with Meta Ads and want to avoid these mistakes, I’ve created a free community called Meta Ads Academy. Inside I share simple guides, resources, and even a free beginner’s course.

You can join here

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