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14 contributions to Educate with Skool
Make people want to invite people to your community!
I made this post a few days ago about referral rush contests, but after some feedback I realize that is not the best case for every community. So here is a more complete reflection on how to make people want to invite new members for your community after everything that I learned at my previous posts. First of all, it all depends on the phase your community is. I separated the life of a community in 3 stages: Beggining Communities, Growing Communities and Large Communities. Those 3 stages have more to do with the level of engagement and the pace of growth the community has and not in the ammount of members. As in my experience communities with a lot of members are not always the most engaged. I saw communities with hundreds of members that had less engagement than mine. So let's go over what is the best strategy for each community stage, according to the feedback I got. ----> 👶Beggining Communities CHARACTERISTICS: - You're still figuring out the identity of it - You're the one making all of the posts with little to no replies - You need to put a lot of effort to get new members STRATEGIES TO MAKE PEOPLE INVITE NEW MEMBERS - Offer prizes to people who invite an X ammount of members. Like access to a private course once you invite 5 new members, for example. - Establish a goal with your community and award every current member once you reach that goal. So something like "I'll do a live masterclass once we reach 30 members, and the one who referred the most will win the free ebook". ----> 📈Growing Communities CHARACTERISTICS - You got your brand figured out and slowly people are joining because they identify with it - People besides you make posts and you get a decent ammount of responses on your posts. There are back and forth discussions sometimes and you have a few people who are very active inside it. - A few people discover your community on their own, but you still have to reach out to get most of the new members
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Make people want to invite people to your community!
We're not getting tiered categories for now...
Which sucks because I'd like to not spam free members with premium gated content. So I'll try to send as little premium notifications as possible. After the Skool news call I'll be doing a live call for the premium tier, just to talk shop. But like I said, I won't be creating a post every time. I'll also do a why I love tiers and why I hate tiers video to try to lobby them adding the tiered category functionality. @Faith Adebayo thank you for the tip!
2 likes • Nov 4
your spamming worries is what makes me worried as well. That feature is a must.
2 likes • Nov 4
@Tina Lorenz yeah. those extra things at the moment need to be restricted to live calls or classroom content, and that sucks. Tiered posts will add such a dimension to skool that it will make it much more competitive to other community alternatives we have right now, such as Circle and Mighty Networks, that both offer multiple chat threads.
Premium Tier - Thank you!
For all the members that decided to upgrade to premium: Thank you for supporting this community! ❤️
Premium Tier - Thank you!
1 like • Oct 31
I'm an affiliate of yours. And I intend to upgrade to pro as soon as I get some paid members in the tiers I'll implement next week!
YouTube channel - still on the fence?
They're finally adding the feature where you can add ads into your videos... Video summary of Neil Patel's "The YouTube Update That Changes Everything": YouTube just dropped an update that's going to fundamentally change how creators monetize and how brands buy advertising. It's called dynamic ad insertion and here's why it matters: ⚫ THE OLD BROKEN SYSTEM You make a video. It gets 2 million views. A brand pays you $20,000 for a sponsorship. That sponsor is burned into the video forever. The brand keeps getting exposure for years while you got paid once. You can't resell that slot. Your only additional revenue is AdSense trickle. Meanwhile the brand has no idea if their sponsorship actually worked and audiences get stuck watching outdated ads for products that might not even exist anymore. Lose-lose-lose. ⚫ THE NEW MODEL Dynamic ad insertion lets you operate exactly like TV networks have for 70+ years. You can now: - Place swappable ad slots in your videos - Insert, remove, and replace sponsors whenever you want - Sell the same slot to different advertisers throughout the year - Test different brands to see which converts better - Charge based on actual impressions delivered Your entire back catalog just became advertising inventory. ⚫ FOR CREATORS That productivity video from 2022 still getting 10,000 views per month? That's 120,000 annual impressions you can sell. You're not just running a channel anymore. You're running a media network with quantifiable, sellable inventory. Start thinking about natural sponsor integration points when you plan content. Structure videos with seamless advertising moments like TV shows do. ⚫ FOR BRANDS Stop rolling the dice on lump sum deals hoping videos deliver. You can now: - Pay based on exact performance (set CPM rates) - Spread budget across 20+ creators and optimize - Test different messages in the same video slots - Build ongoing partnerships instead of one-off deals - Get guaranteed delivery with transparent tracking
4 likes • Oct 7
Wow have to look that. Very good text breakdown you made.
How to bring your audience from outside of Skool?
Hey guys, How do you bring your audience form outside of Skool? A lot of Skoolers say to focus on this platform, but if you already have a big following on social media, that is a valid concern. I have a client that is on Mighty Networks and he strugles with it, as he has hundreds of thousands of Youtube followers, but not even 100 paid supporters. But this is also a concern for people on Skool, who have following outside. Here are some tips I found: 1. Email marketing, if you have their emails 2. Give freebies for them to download inside your community. Add the link to your BIO or at the post descriptions 3. Call to action at the end of your videos for people to join 4. Paid traffic from social media Are those tips good? What else can you do?
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Paulo Costa
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I help you plan, setup and maintain your tech stack

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