These have either been tested or explicitly mentioned by Instagram as things to NOT do. My goal is to keep each short and concise. Comment if you’ve been doing any of these 👀 1. 🤑 Buying followers/views/engagement This is a given. Buying fake followers/views/engagement doesn’t help your brand in any way, shape, or form.. It’s easy to spot. Plus it really screws with your account long term if you hope to do anything besides have vanity metrics. 2. 👯‍♀️👯 Engagement groups Engagement groups were all the rage a few years ago. People would create groups where everyone involved would immediately go like/comment on new posts. Instagram cracked down on this and has explicitly said this will hurt your page. 3. 🙏🏻 Constantly asking for likes/followers. At the end of the day you want people to like/follow you because your content is GOOD. Not because you guilted them into liking it. As much as you want the numbers to grow – it’s better if they grow because the content is good. Rather than having your friend follow from all 3 of their accounts. 4. ♾️ Don’t collab your accounts for no reason If you have multiple accounts that are NOT related – do NOT collab every single post with them. It ends up hurting your overall engagement. If people wanted to see what’s on your other account – they would follow it. 5. 📝 Half ass descriptions Instagram uses your description to determine what the post is about. If your description sucks – you leave it to the robots to decide what audience your post gets in front of. Be specific and actually make good descriptions. 6. 📸 Posting with no value add If every post is just to post – more than likely it won’t accomplish the goals you were hoping. You need a clear audience and goals. *Want help defining your audience and value? Check it my group: Massive Action Takers 7. #️⃣ Using the same hashtags over and over It’s clear that hashtags aren’t very useful anymore. They don’t help reach more people, they just help categorize your content. So only use hashtags that pertain to the content you posted. Also, they aren’t necessary.

"Growing on IG the right way" is the name of the course. I know social media can feel like a challenge (what do I post? who am I talking to? how do i generate leads?). I put together a quick walkthrough for beginners that breaks it all down - specifically for people in real estate. If you’ve ever said: - “I don’t know what to post” - “I’m not getting any engagement” - “I want to get better, but I don’t have a strategy” This was made for you 👇 You’ll leave with: ✅ A clear goal ✅ A mapped-out audience ✅ Daily actions to hit your goal ✅ Real examples (like how to get to 5 loans a month) ✅ A repeatable system that takes the guesswork out 🎯 I even show how to build an idea list, connect with future clients, and pull inspiration when you're stuck. Let me know if you go through it - happy to give feedback, help you tailor your goals, or build out your content plan 🔥

On the call with Rodrick, we talked about locking in a clear niche for our content and taking small daily actions to stay consistent. The main focus was getting super clear on who our dream audience is so we can make content they actually care about. The key is just executing—posting, engaging, and adjusting based on what’s working. Click the link to review the call and check out his own course down below for the basics. https://www.youtube.com/live/xfNzpkRGJ6s?si=gydpZIgLc9fwewPJ

😩 Are you struggling to come up with what to post? ❌ No clear direction or ideas that generate leads? Let me help you: - 📝 Create goals - 🔨 Nail down with your dream audience - 📈 Generate daily habits - 🎉 Come up with ideas easily! Drop any and all social media questions below!

If anyone is struggling with instagram or creating content - please post and tag @Rodrick Lopez He will answer your questions and will be creating a mini course for you agents!