Not a market update. Not "thinking of you." Something that gets a reply:
- "Random question — what did you pay for your place, roughly, if you don't mind me asking? Curious what it'd be worth now."
- People love talking about their home's value. It's an easy, non-salesy reply
- Every reply is a chance to ask who they know that's thinking about moving
Stop broadcasting at your sphere. Start one conversation at a time.