Most agents follow up once or twice and then disappear.
Here's the framework I use that actually works:
Day 1 — Same day. Text or call within an hour of first contact. Speed wins.
Day 3 — Check-in. No pitch. "Just wanted to make sure you got my info. Any questions?"
Day 7 — Value drop. Send something useful — a market update, a tip, a relevant article.
Day 14 — Personal touch. Reference something they mentioned. Show you listened.
Day 30 — Re-engage. "Still thinking about buying/selling, or has life changed?"
After that — monthly touchpoint. Forever.
Most leads go cold because agents give up at day 3. The money is in the follow-through.
What's your current follow-up sequence look like?