How to Price a Listing Without a Fight
Sellers don't argue with data. They argue with your opinion.
  • Show them 3 solds, 3 actives, 3 expired — let the pattern speak
  • Ask: "Where do you think we land based on this?" before you say a number
  • If they land high, ask what happens if it sits at that price for 60 days
People trust conclusions they reach themselves more than ones you hand them.
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Joshua Massieh
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How to Price a Listing Without a Fight
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