How to Handle Multiple Offers Without Losing Your Buyer
Multiples make buyers panic or quit. Your job is to keep them calm and competitive.
  • Set the strategy before you write, not after
  • Compete on terms, not just price (close date, contingencies, EMD)
  • Give them a walk-away number so they don't overpay in the heat
Winning at any cost isn't winning. Coach them to their best offer, then let go of the outcome.
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Joshua Massieh
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How to Handle Multiple Offers Without Losing Your Buyer
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