Product Launches · Daily Email House

Product Launches

At some point soon, I'm going to launch an info product to my list which I hope will become one of my core products. The plan is to sell it evergreen via daily emails, get some sales, then increase the price, hopefully get a few more sales and then maybe find a few affiliates to promote it.

That's the longer term plan.

Shorter term, I'm wondering what strategy to use for the actual launch to my list. Use a short launch window with a big discount? A full price launch with a launch bonus? Give a few loyal readers free access for early feedback (and hopefully some testimonials) before I even launch?

I'm seeing the launch as a way to get testimonials to help sell the product as new readers join my list in the future. But I'm not sure if this is the best way of going about it.

How would you approach the initial launch?

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Product Launches