Do you have a welcome sequence? · Daily Email House

Do you have a welcome sequence?

This morning I woke up and saw that i have a new ThriveCart order notification.

I'm not promoting anything new, I have no current deadlines, and this was not simply a rebill notification for a Daily Email Habit subscriber.

What could this order be? I opened up the email to see:

DESCRIPTION: Copy Riddles

AMOUNT: $997.00

I started to pat myself on the back. For one thing, it's always nice to get a $997 course sale. For another, I figured that this emails an email I wrote a few days ago, in which I promoted Copy Riddles, can now go into my "Emails that did well" file.

And sure enough, the dude bought thorugh that email ("A new episode about clever product names").

Only one problem though...

The dude got onto my list on May 18.

He bought today, May 28.

I haven't reached out yet to this guy. I don't know what he knows about me, how presold he was, or whether this email really did do magic.

I suspect that ANY decent email promoting Copy Riddles might have gotten this guy to click through, at which point, maybe the sales page is what really sold him.

On the flip side, had I not sent this email a few days ago, promoting Copy Riddles, odds are excellent I would NOT have made this sale.

That's an argument for regularly promoting offers from your back catalog in your daily emails.

It's also an argument for having a welcome sequence, in which you gradually guide new people along through the offers you have.

I don't have a welcome sequence.

I'm apparently losing money.

Do you have a welcome sequence?

Why or why not?

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