Not related to emails, but I think there are people in this group who've written books, so figured I'd ask. What are your thoughts on partnering with authors specifically for a fixed sum of money? Kind of like newsletter ads, but can be sponsored content across websites (book reviews, author interviews, inclusion in some type of list), social media mentions, and newsletter mentions, too... I haven't really seen authors do this except for going on podcasts... And I don't think those are paid (I could be wrong?) Anyway... is this a good or a bad idea?

For the past few months, I've been subscribed for free to a Substack called Dead Language Society. They finally got me. Last week I upgraded to paid. It's the only newsletter subscription I pay for. Dead Language Society is about English, as in the language. The history and the structure of English. I find myself reading each post from beginning to end finding myself enlightened. A few recent examples: - The ancient logic of “snuck” ("sneaked" is what the English say, so where did Americans get "snuck"?) - No, Shakespeare didn’t invent those words ("assassination," "eyeball," "obscene," ...) - How far back in time can you understand English? (a story told in progressively older variants of English to show you where the language becomes unrecognizable to modern speakers) With a paid subscription you get all the articles... and there's a book club. Where you read middle- and old-English texts. In the original. I'm looking forward to joining. It takes a special kind of perversion, leaning towards masochism, to take pleasure in this stuff. But if you swing this way, I got 5 free 1-month subscriptions to give out when I signed up for paid. If you genuinely want one, comment below, and I'll get you one. While supplies last.

So, I've built a new tool that helps you find relevant newsletters in your niche to run ads or do JVs with. I wrote a draft sales page today and I'd love some feedback on it. It's a hefty page so obviously you dont have to read it all if you don't want to. Reading just the lead is perfectly fine. Here's the doc: https://docs.google.com/document/d/1ZRg3FI_sPYa8Cel1sss5O9jnZ0JhMjLpbAVZUj0kZ8Q/edit?usp=sharing

I think there’s a big advantage to being the newsletter that readers open as soon as it lands in their inbox. Especially given how many distractions there are in the world today. I don’t have any stats to back this up, but gut feel says that if someone doesn’t open my newsletter when they see it, the chances of them opening it *at all* go down drastically. I know this is true for me for the newsletters I read. Which prompts the question: how to be the newsletter which readers simply can’t wait to open? A few thoughts: *** Subject lines: I used to think that the more curiosity or intrigue (i.e. old school direct response style subject lines), the better. I might’ve changed my mind on this though. A striking subject line might get someone to open that specific email then and there, but I’m not sure it does much to encourage instant opens in the long term – and long term is what I’m after *** First come, first serve offers. I’ve seen @John Bejakovic do this. Part of the reason I always open John’s email as soon as it lands in my inbox is in case there’s some great-priced special offer which John is only opening up to 3 people. I want to be one of those 3 people! *** Write great emails. Maybe this is the key to it all. When I care about what someone is writing, when I know I’m going to enjoy reading that email and maybe even discover a hidden nugget or get a peek behind the curtain, I literally can’t wait to hit open I’m sure there’s a lot more that goes into the mix here though and I’d love to get everyone else’s thoughts

I'm curious to hear what you think, or what you might charge yourself. Give me your thoughts, and then I'll tell you what I think and have recently done.