@Verena Boeheim I see a lot of anxiety around “What if I spend $300 on ads and don’t make it back?” For me, the reframe has been to stop thinking of it as gambling and start seeing it as intentional investing. One of the ways that's helped me, is I decide that money is paying for clarity and data, not just immediate profit. When I look at it as, “I’m investing to learn what works so I can earn more later,” it takes the pressure off needing every dollar back right away. So maybe rather than needing it to be profitable, how much can I spend on education?