May 24 - Weekend recap: from analyzing to building

Skipped yesterday's post because I was heads down. Here's what the weekend looked like:

🐦 Finished the Twitter Growth Playbook (sections 4-5)

Covered content strategy, the 7 mental blocks of creators, and 10 proven tweet frameworks. The section on tweeting for engagement vs tweeting for followers was an important distinction.. viral tweets are great for dopamine, not necessarily for getting quality follows.

The framework I'm most excited to use: vulnerability + hope. That's my story right now > QA analyst learning copywriting publicly, building toward replacing my income.

🔍 Built a prospect list

Used my custom AI prospect researcher (learnt about this on the Bionic Copywriter course) to identify and qualify 10 potential clients that fit my niche. B2C AI apps, active marketing presence, right company size. Each one came back with a full qualification report and customer avatar.

Still wild to me that I built a tool that does in 10 minutes what would normally take hours of manual research.

📝 Email conversion sequence: done and shared

Posted the full 6-email spec sequence on Friday's post if you missed it. Comments still open — would love more eyes on it.

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The shift this week has been real. Two weeks ago I was only analyzing other people's copy. Now I have a portfolio piece, a prospect list, and a profile ready to go.

Still a lot to do. But the gap between "learning" and "doing" is closing.

What did you all work on this weekend?

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May 24 - Weekend recap: from analyzing to building