5d (edited) • 💬 Discussion
I'd appreciate any feedback (Ads for a Collagen supplement)
Ad 1:
Avatar: Women 45-55, who’ve been burned by wellness trends and don’'t trust influencer recommendations.
Awareness: Problem-aware
Angle: Skeptic conversion + relapse-as-proof
Hook:
I wrote this off as a wellness influencer thing. I was wrong.
Body:
I’d tried a lot of stuff to cure my achy joints over the years.
But nothing really stuck.
I only tried it because I was desperate, not because I believed it would actually work.
I was super skeptical.
I just thought it was one of those things Instagram wellness girlies push.
So I didn't expect much.
But two months in, I squatted down and realized something was different.
The noise was gone. The pain was gone. My joints felt… smoother.
Turns out there’s a protein your body makes less of in your 40s.
I know it's this protein because I've lapsed a couple of times.
And the pain quietly comes back every single time.
And then goes again when I resume.
Click to check out what made all the difference.
[Link]
Ad 2:
Avatar: Women 40-55 who are dealing with joint pain but haven't connected it to skin aging yet
Awareness: Problem-aware for joints, unaware for skin aging benefit
Angle: Started for joints, got a beauty bonus
Hook:
Strangers started commenting on my skin. I hadn't changed a single thing – except my morning coffee.
Body:
I hadn’t bought a single new product.
I hadn’t changed my skincare routine.
The only thing different was the thing I’ve been adding to my coffee every morning.
I began taking it for my joints after 6 years of dealing with pain.
But something unexpected happened.
I was at a grocery store with my daughter, when a stranger stopped me and said, “You don’t look like you’re 40… you look too young to have a daughter that age”.
That’s when it hit me.
I came home and looked it up.
And what I found about what happens in your 40s left me stunned.
The only thing that I had consistently changed wasn’t my skincare or my routine…
It was this protein I’d been adding to my coffee every morning.
Your body makes less of it in your 40s.
And when you replace it the right way, something shifts.
Sometimes in ways that you weren’t even looking for.
I used to think my skin was just aging. Sun damage. Genetics. Nothing I could do about it.
Turns out there’s more to it.
Click here to see how this one protein changed my skin aging.
[Link]
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I'd appreciate any feedback (Ads for a Collagen supplement)
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