Small win: Just crossed $100k in ad-spend for a 8-fig brand. 12 days in... aiming for $300k in spend this month. First CS win I'm proud 🙏

Hope you're all doing well! Just ended a trial week with a 8-figure brand today, and spent $21k in a single week at a 1.9X ROAS. Their breakeven is 1.3X, and they want to operate above 1.5X. Got 1 super winner and 6 winners in a single week. Excited to work with them.... as the retainer and % of ad spend is juicy. That's all for today, have a great one.

I got two prospects booked for a sales call scheduled on Sunday, hoping to close them.

Wrote a static ad for a dental teeth whitening brand, which is #1 in their ad account for 13 days straight. Stats: Amount spent: £2739 Purchases: 228 ROAS: 2.52x I'm pretty sure it'll cross 300 purchases in the next week, and hopefully 400 by mid of next month. Cold traffic is teaching me a lot when it comes to direct repose copy and testing... One of which is understanding your market awareness level and sophistication level before writing a single word of copy.

3 pages to copy this one I will make a canva board, uploading daily what i extracted from each Ad I'll make it open so people can post comments and questions This was direct response copy by Gary Halbert, It expects immediate action on part of reader, and provides 2 coupons at the end Starts with a question, arousing the desire of readers - tapping into urge for money - and moves immediately to answer how to. He is selling a book that will educate them on how to save and make money from Social Security There are many bullets/fascinations. Many assertions that start with 'How' and not ending with a '?' Maybe it has some effect! Directly addresses pain points around social security (SS). Many people find themselves ineligible for SS, and Gary mentions how to find a way around it. Fascinations like these aim to intrigue readers by finding the pulse of the problem. The booklet is not teaching how to scam the system, but how to take full advantage of their SS. It is honest information Acts like the friend of the common man, against the common enemy - the govt officials who wanna score more money from "us" and capitalize on our ignorance. Gary is on the side of the commoner!