Time stamps: [02:52] Why reading 13 copywriting books in two months won't actually make you a better copywriter — The surprising truth about why studying theory without writing for real businesses keeps you stuck, and the one shift that builds both skill and portfolio at the same time. [05:25] The hidden cost that's more expensive than any course you'll ever buy — How treating time as a real investment (not just money) eliminates the need for motivation and shows you exactly why some copywriters accelerate while others spin their wheels for years. [14:00] Why prospects tell you to work for peanuts and how to never hear that objection again — The invisible persuasion factors destroying your perceived value before you even pitch, and what a decade of freelancing from Sri Lanka taught about whether location actually matters. [20:57] How to structure your day when you have no clients yet (hint: you're asking the wrong question) — The uncomfortable truth about why schedule optimization is irrelevant until you have real work, and what you should actually be doing for 12 hours a day instead. [24:37] The ticking clock most copywriters ignore until it's too late — Why clients no longer wait for you to figure things out, how AI compressed eight-week deadlines into three days, and what happened to the copywriter making $120K who refused to adapt. [29:45] The real reason 3,000 applicants couldn't fill one copywriting job — What separates the copywriters who get hired from the ones who just collect rejection, and the free but demanding path nobody wants to take. [33:45] Half the people in copywriting spaces will never make money — here's how to know which half you're in — The honest conversation that helped a struggling copywriter discover he hated writing and pivot to making $8K/month doing something he actually enjoyed. [36:45] Why the skill cycles are shrinking and what that means for your career in 2026 — How copywriting went from three-year skill cycles to three cycles per year, and why beginners cannot keep up alone anymore.

I sell a product called The Business of Copywriting, which is a toolbox of scripts, templates, checklists and other resources to help you run a freelance copywriting business. There are also training videos to go along with the tools. Some of those training videos are public on the Copyskills YouTube channel. There are 10 videos total. They cover topics like: - How to set your prices - Payment processing for Global South copywriters - My best client attraction strategies - Cold outreach that actually works for copywriters - Ghostwriting skills you can sell as a service (email and content marketing) - Social selling i.e. lead generation and closing in DMs - Organic LinkedIn lead generation - Affordable advertising to get clients (e.g. $2/day and $5/day) You can watch them here: https://www.youtube.com/watch?v=txshW-K_Bc8&list=PLnnL12M5FDPxduj5dF7XbtHmv967mQSEL If you find them useful, The Business of Copywriting is 100X more so. And it's “pay what you want”. https://www.getcopyskills.com/products/the-business-of-copywriting/?utm_source=skool&utm_medium=copywritinglaunchpad&utm_campaign=free_playlist_business_copywriting