Learning is fun until it comes to execution. The fear of failure holds us back. Well, that's where I am right now. I'm learning how to write copy, but I'm scared to actually write a copy. Like what is happening???????

Found an old post by Nabeel (the indomitable) on (the ingenious) Harry Dry's MarketingExamples

I came to know about COPYWRITING very recently (actually, 2.5 weeks ago). I have bought and completed a course on COPYWRITING but that course didn't teach the actual grounds of persuasion, research etc Now, I'm doing market research for a product. Ok! Let's be real. It's a practice piece and I'm gonna share with you the real data. I was doing research for "Dog beds for extra large dogs" and I had an ideal reader persona in mind "Pet owners in search of a big bed for their big dogs to fully stretch their bodies while getting a comfortable sleep." But as I have completed my research, the top desires of the market I came across are "easy to clean bed, Bed with thick foams, large spacious beds, beds that last forever" As RULE OF ONE state that there should One Audience, One message, One Offer, One Action Should I write only about the top desire? Or Am I allowed to use top desires as benefits in the copy? How to know, who would be the one reader and what message will be the correct? I'm in so much confusion, anyone help me out I know it is a dumb question https://docs.google.com/document/d/1KLX1cb4dG38Nx-fTGPC1hCamsTZtsWuL72_ieY49fZ0/edit?usp=drivesdk

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