25d • 💬 Discussion
Did you saw the new electric Ferrari?
They announced the new Ferrari Luce in May 2026.
- Four electric motors
- 1,035 horse power
- 0 - 100 km/h in ~2.5 seconds
What could go wrong?
The looks. And boy did they go wrong.
They went for an ultra minimalist look, trying to copy other EV vehicle makers I guess?
But when has Ferrari copied others?
The people didn't stay quiet.
Ferrari's shares dropped about 8% in a week.
This flop became an internet trend.
Ferrari really messed up.
But you know who did NOT mess up?
Toblerone.
They took the opportunity and jumped into the trend.
Fun post, community engagement, and a reminder that your product's identity matters.
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Did you saw the new electric Ferrari?
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