Many writers don't know how to start writing a copy.
Before you write,
Research Is The Key.
You need to understand your audience completely.
But what exactly should you research?
Well,
Today I am going to give you a COMPLETE framework
For researching before writing.
- Find A Prospect - Find a real life entrepreneur and start writing for them ( just as a practise)
Further ask these questions yourself:
- What is the target audience?
- What do your target audience struggle with?
- What is the daily routine of your audience (what do they about their struggle everyday)
- What are their desires and fears? (Desires- What do they want ) (Fears- What do they don't want)
Ex: They want to get clients but don't want to seem desperate.
Find out :
1. Brand Voice - Understanding a brand’s voice helps you write
In a way that connects with their audience.
Understanding brand voice might be tough
But you can use these steps to analyze it:
• Write down the words they use frequently.
• Identify their tone ( how they speak to audience i.e whether in a chill mood or professional)
• Identify what type of words they use ( Formal or Informal)
Want a short cut?
AI can help you!!
Comment "AI" and I'll send you the prompt to analyze the brand voice.
Now to the next :
2. Come up with some angles - Angles are the topics on which you are going to write your copy.
• Writing them down helps you to choose any 1 angle and act on it.
3. Explain your angle
Ex: I am using the framework PAS
Problem: Can't find good quality women
Agitate:If you don't find a good quality women you are going to stay single and you will also disappoint your parents (Cuz no kids ).
Solution: My coaching business that is going to help you find them.
Hope this was helpful!!😀
Also don't forget to send "AI" within the next 23 hours
As it is the end of this series and ( don't forget to give a like)
I am moving on to something else after that.
See you in the series,
Goodbye👋🏻
Bhargav.