Day 7 Of 7 Days Of Copy Tips
Many writers don't know how to start writing a copy. Before you write, Research Is The Key. You need to understand your audience completely. But what exactly should you research? Well, Today I am going to give you a COMPLETE framework For researching before writing. 1. Find A Prospect - Find a real life entrepreneur and start writing for them ( just as a practise) Further ask these questions yourself: 1. What is the target audience? 2. What do your target audience struggle with? 3. What is the daily routine of your audience (what do they about their struggle everyday) 4. What are their desires and fears? (Desires- What do they want ) (Fears- What do they don't want) Ex: They want to get clients but don't want to seem desperate. Find out : 1. Brand Voice - Understanding a brand’s voice helps you write In a way that connects with their audience. Understanding brand voice might be tough But you can use these steps to analyze it: • Write down the words they use frequently. • Identify their tone ( how they speak to audience i.e whether in a chill mood or professional) • Identify what type of words they use ( Formal or Informal) Want a short cut? AI can help you!! Comment "AI" and I'll send you the prompt to analyze the brand voice. Now to the next : 2. Come up with some angles - Angles are the topics on which you are going to write your copy. • Writing them down helps you to choose any 1 angle and act on it. 3. Explain your angle Ex: I am using the framework PAS Problem: Can't find good quality women Agitate:If you don't find a good quality women you are going to stay single and you will also disappoint your parents (Cuz no kids ). Solution: My coaching business that is going to help you find them. Hope this was helpful!!😀 Also don't forget to send "AI" within the next 23 hours As it is the end of this series and ( don't forget to give a like) I am moving on to something else after that. See you in the series, Goodbye👋🏻