2d • 💬 Discussion
Another ad for feedback đź‘€
Hey everyone, posting another ad for feedback. Tried to apply what I learned from the last round. Hope it's one step closer to 'not being a sucky copy' đź«Ł
Avatar: Woman, 35-55, burned by eye creams and serums, not considering fillers, deeply skeptical of beauty industry. Her dark circles are NOT genetic.
Awareness: Problem aware/Solution aware/solution cynical
Angle: “Wrong problem.” Beauty industry’s been treating pigment. The real issue is the leaky capillaries beneath thin undereye skin. That’s why nothing worked. The 2-step protocol is the only thing targeting the actual cause.
Hook:
I spent $1000 on eye creams that never work, we’ve been treating it all wrong.
Body:
I used to have a 7-step routine just for my dark under eyes.
Cucumbers, cold spoons, ice rollers, tea bags…
Nothing worked.
Spent over $1,000 on retinol creams, vitamin C serums, peptides, and every dermatologist recommended brand that I could find.
But my dark circles?
They got worse because the actives destroyed my skin barrier.
So I went to the professionals…
The aestheticians told me to “get more sleep” and “drink more water” as if I hadn’t tried that for years.
And their other suggestion?
Get a $1500 filler injection that’d migrate into my cheeks and would need to be corrected within months.
I was exhausted from looking exhausted.
Then the fifth dermatologist I saw told me something that made me furious at every product I ever bought.
She said, “Your dark circles aren’t a pigment problem. They’re a vascular problem.”
Here’s what that means:
The skin underneath your eyes is the thinnest on your entire face.
When it gets compromised by harsh irritants, the tiny capillaries beneath the surface can become inflamed.
These blood vessels get bigger, and that’s the dark color you see under your eyes.
This color sits deeper than any cream can reach.
That’s why nothing that you’ve put on your face has worked.
You can’t fix the vascular problem from the outside.
The entire eye care industry has been solving the wrong problem.
So I did something different.
Instead of looking for another eye cream, I went back to the root cause.
And I started looking for something that repairs the vascular architecture underneath.
After three months of searching desperately, I landed on this 2-step protocol.
The first step repairs the foundation of your skin.
The second step strengthens the capillary walls so they stop leaking.
And within one week, I started seeing changes I hadn’t seen in years.
By Day 16 I didn’t reach for concealer before going to my niece’s birthday party.
First time in years I felt like myself again.
Click here to see why this works (and why everything else failed)
[Link]
2
9 comments
Another ad for feedback đź‘€
skool.com/copywriting-launchpad
Where copywriters launch their careers and master high-paying copywriting skills. By Matthew Volkwyn & Nabeel Azeez.
Leaderboard (30-day)
1
+152
2
+80
3
+77
4
+68
5
+62
Powered by