The 44 P's are 44 clarifying questions I ask all of my paying clients. They all start with the letter P. If you make less than $10,000/month right now, I can guarantee you can't answer all 44. You simply do not have the clarity yet. You haven't thought deeply about your business enough yet. Whenever someone starts working with me, we get to work on clarifying all 44 for them. Once they can answer all 44 clearly and concisely, they're making over $10,000/month. Our income will never exceed the level of clarity we have around our P's... If you don't already have a copy of the 44 P's, I suggest you grab one here and try to answer as many as you can: https://docs.google.com/document/d/1jQrBDS2yWgzFswspYEGchPO7EepcfVGv6I3Qz6MByN0/edit?usp=drivesdk Today I'm adding a 45th. Can you guess what it will be? 😜

I'm going to add a P today to the 37 P's. Can you guess what it will be?

Pretend you’re standing on stage right now in front of 500 ideal prospects. What would you say to them to make them wan to buy your program? Most people HAVE NO IDEA what they'd say. And that's a problem. The solution? Write up a clear, concise, and compelling pitch (less than 500 words) that makes people want to buy what you have to offer when they hear it. Here's an example of ours: Attention 9-5 employees. Are you making less than $60,000/year? If you are, you know how hard it is to support yourself right now, let alone a family. You probably want to travel the world right now, but you’re having a hard time affording the flights and hotels. You probably want to donate to charities, live in a beautiful home, drive a beautiful car, raise beautiful kids, but feel like you can’t afford to. I know what that’s like, because I was there. Truth is, if you’re making less than $60,000/year, you’re likely living paycheck to paycheck, and have no money set aside for retirement or emergencies. But what if there was a way to snap out of this ‘low money trap’ and start earning twice what you’re earning now? And what if you could do it within the next 90 days, without needing to go through a video course to learn how? Ask yourself: How would your life be better off if you’re earning $120,000/year? If you could afford to travel anywhere in the world, live wherever you want, and set you and your family up for long term financial security, would you want to? If you’re looking for a realistic, straightforward method for earning $120,000/year, you may have just found it… It’s called VIP Weekend. And no, this is not one of those ‘get rich quick schemes’ that promises you a fortune for doing nothing. VIP Weekend is a 1 on 1 coaching program for becoming a well paid, and well sought after online coach. With VIP Weekend, you get paired up with an expert business coach who carefully assesses your current situation, strengths, and weaknesses, and then builds out your entire brand and digital product business with you over the span of 2 days.

Think about this: The only reason you want this business in the first place is because you want your life to be as close to perfect as possible. And since life is just made up of a bunch of days... It’s vital to write out what a Perfect Day in Your Life would look like for you! This way, you can start living it! Without being clear on this, life will be a constant grind and struggle with no end in sight... So, what does a perfect day in the life look like for you? Write it below in the comments. Once clear on your perfect day in the life, we will reverse engineer your business to make sure your perfect day in the life becomes a reality for you. My favourite quote that always sticks with me when answering this question is: “Many people spend their whole lives climbing a ladder of success, only to find that once they reach the top, the ladder was leaning against the wrong wall the whole time…” So, what wall do you want your ladder to lean against? Start by getting clear on your ideal daily schedule. What would you ideally want to be doing everyday at 5am? 6am? 7am? 8am? etc. Break down your ideal day 1 hour at a time. Pretend you had to live the same day in the life everyday from Mo-Friday. How would you want it structured? Here are a few more bonus questions to help you define what perfection really looks like for you: How much money do you want to generate per month? If you could only do 3 things in your business and everything else had to be delegated or automated, what would those 3 things be? What time(s) of day do you want to work, play, eat and sleep? Where would you live? What would you spend that money on or invest that money into? What would be the first thing you want to see in the morning? Need some more help getting clear on this? Take my lifestyle perfection training here.

If you hang around 5 millionaires, you become the 6th. Why? Because you THINK like the people you hang around - and you become what you think about. Physical proximity around successful people is the ultimate shortcut to becoming successful in any field. As a kid, I would skateboard with all my friends everyday. And then one of my friends switched neighborhoods and started skateboarding with some of the best kids in the country. When we met up with him later summer to skateboard, he was SO MUCH BETTER THAN US. The power of proximity is not often talked about, but it has an immediate and powerful effect on us. If you take any poor man and put him in a room of 5 rich men, and you let him hang out with them long enough, he will become rich! I've never met someone who hung around successful people and didn't become more successful themselves as a direct result. Research shows that your net worth will be determined most not by your job, not by your skills, but by your ZIP CODE! That ZIP CODE you had growing up is the largest predictor of your riches because it determines what kind of people you hang around. Action Item: Write a list of at least 5 people you want to interact with daily and then comment: "DONE!" below when you've done it. Then think about how you can get closer to them. Here are 5 ways that have worked for me: 1. I joined and contributed to their free community. I did this with Sam Ovens (founder of Skool) then I hopped on a 5 hour Zoom call with him… then he invited me to California to work at the office. I'm typing this now sitting 2 ft away from him. 2. I became their customer. I did this with Mike Arnstein, then flew out to Hawaii and hung out with him for a week. Then he flew out to Thailand to see me for a week. 3. I flew out and attended their events. I did this with Mike Posner. I flew out to Iceland and hung out with him & his mom for a week. 4. I hired them for private coaching. I did this with a popular YouTuber named Captain Sinbad.