First of all If you know me too well, you know that my post is always long-form so if you have what i call "Tiktok Brain"....sorry but this is not for you because it's damn long But if you're a business owner or a freelancer who wants to make the most out of his/her biz then stay with me. because this is Gold (it took me about a week to put togerther) and there's no pitching here (haven't done that before) So I was on a call with a buddy of mine. A Skool creator sometime ago. He's got this whole funnel mapped out just like every business owner out there. Awareness stage. Interest stage. Consideration stage. Decision stage. Facebook ads driving traffic to a landing page. Lead magnet. Seven-day email sequence. Webinar. Application form. Sales call. backword Textbook customer journey. Been running it for four months. Spent $8,000 on ads. Booked 12 calls. Closed 2. I asked him one question. "What does someone who's ready to buy from you actually look like?" Silence. Then: "Uh, I guess someone who's been through the whole funnel?" That's the problem. He built a funnel based on where people START, not where they END UP. And that's backwards. Here's what nobody tells you guys about customer journeys. The traditional model says start at awareness and work your way down to the sale. Awareness. Interest. Desire. Action. Makes sense on paper. But in 2025/2026, consumers aren't driving a straight line anymore. They're buzzing, hopping, swiping, streaming, buying, pausing, searching, and sharing all at once. They don't move through stages. They jump around. They research on YouTube at 11pm, see your Instagram ad the next morning, forget about you for three weeks, then see a comment you left in a Skool community and suddenly they're in your DMs asking how to work with you. There is no journey. There's just a bunch of random touchpoints that either add up to trust or don't. And if you're building your funnel from the top down, you're guessing at what those touchpoints should be.

Here's what I've learned after watching hundreds of people try to turn content into customers. The thing is that most people are creating content like they're building a following. And yeah, that works if you want followers. But we all know that followers can’t and won’tpay your bills. Buyers do. And the content that gets followers is not the same content that gets buyers. Let me explain what I mean. The platform changes how people think. When someone opens TikTok, they're bored. They want to be entertained. They're killing time before their meeting starts or they're on the toilet or they're avoiding the conversation happening at the dinner table. Their brain is not in problem-solving mode. It's in distraction mode. When someone opens Instagram, they're scrolling through their life and their friends' lives and ads and memes and they're just seeing what's happening. They might stop if something's interesting but they're not looking for answers. They're looking for a vibe. But when someone opens YouTube, something different is happening. They typed something into the search bar. Or they're watching videos about a specific topic because they're trying to get better at something. They have a problem and they're looking for a solution. That's a completely different brain state. And when someone sees your ad, they know immediately that you're trying to sell them something. So their guard is up. They're skeptical. They're thinking what's the catch before they even read the first line. Same person. Four completely different mental states. And if you're creating the same type of content for all of them, you're wasting your time. Let me break down what actually works on each platform. YouTube is where you make money. Not because the algorithm is better or because video converts better. Because people on YouTube are looking for solutions. They have a problem. They're aware of it. And they're actively trying to fix it. That's the highest intent traffic you can get for free.

I’ve been DM Setting for quite some time but everytime I take on a new client, it feels weird again. Sending the first 1000 messages always feels very unnatural and difficult. It feels like I’ll never get used to it (even tho I’ve send tons of messages before). But after those 1000 messages, it becomes easier and I start to be faster and more effective. While this happens, I listened to an episode of “The Game” and Hormozi was talking exactly about that phenomenon. The more volume you have in something, the more of that thing you can get done per hour. So your output grows without you spending more time on it. Great learning and something to keep in mind. It will get easier once you’ve done enough repetitions, so keep working

If you have TIKTOK brain, please don't read because it's long. So my dear Friend, Let me tell you about a community I looked at last week. This guy has a Beautiful page Professional video. Testimonials everywhere. But the crazy thing is that the copy promised: "Transform your business in 90 days" "Direct access to proven strategies" "Join successful entrepreneurs making $50k/month" I'm reading this thinking, "Damn, this sounds good." Then I scroll down. Price: $97/month. And my brain immediately went: "Wait... what's wrong with it?" Not because $97 is cheap. Because the promise was massive and the price was small. And when those two things don't match, your brain starts looking for the catch. Here's what most people get wrong about pricing and copy. They think: "If I promise huge value and charge a low price, people will think it's a steal." Noooooooooooooooooooooooooooooooooooo. They'll think it's a scam. Or worse, they'll think YOU don't believe in what you're selling. Because here's how human psychology actually works: Price sets an anchor. The moment someone sees $99/month, their brain creates a box. That box says: "This is what $99/month gets me." And that box is based on every other $99/month thing they've ever bought. Netflix. Gym membership. Spotify Premium. Now you're trying to tell them that for the same price as a gym outfit, you're going to personally transform their entire business. Their brain rejects it. (this happens subconsciously) Not because they don't want transformation. Because the math doesn't make sense. Let me show you what I mean. Let’s say, There are Two communities. Same niche. Both targeting course creators. Community A: Headline: "I'll help you launch your first $10k course in 60 days" Price: $99/month Conversion rate: 2.3% Community B: Headline: "Join 400+ course creators who share what's working, troubleshoot what's not, and hold each other accountable every week" Price: $99/month Conversion rate: 7.1%

I’m looking to collaborate with someone who want to introduce the concept of funnels to their audience. I use a free platform to build funnels and launched my first $7 low-ticket tripwire funnel that made $5,000 in 30 days and it still brings in sales every month. The goal of the collab: 👉 Show your audience how ONE simple funnel that brings in consistent leads + sales can change the trajectory of their business (just like it did for me). I can teach: - How to come up with a simple offer idea that actually sells - How to build a $7 tripwire funnel step-by-step - How to set things up so leads and sales are constantly popping in - Plus: I’ll bring fun bonuses + resources your audience can use right away - If you think this would be valuable for your community (workshop, guest training, live Q&A, etc.), Let’s chat and see what kind of Collab works for both!