Dead groups aren’t revived by flashy posts; they’re revived by rhythm. I helped a community go from ghost town to 60+ comments weekly with a single ritual: “Monday wins” check-ins. Suddenly, members had a reason to show up, not just scroll. Humans crave predictability, and rituals are the heartbeat that keeps a group alive.

A community doesn’t thrive because you drop more content; it thrives because members know what to expect. The easiest ritual is a weekly check-in, tag a few people, and ask a simple question. I once watched a group go from silent to buzzing just by adding a “What did you ship this week?” post every friday. It’s small, but it creates rhythm. Consistency beats content dumps.

Communities that show up in ai answers grow faster than ones only ranking on google. What works: public FAQ threads, keyword rich discussions, and short, scannable posts. I did this with a niche parenting forum and it started surfacing in perplexity answers. Alt is closed groups, but you trade reach for exclusivity.

The seminal book, "Influence" by Dr. Robert Cialdini will show you how to be super persuasive and hear that magical word, 'YES,' more often in your business deals and everyday life! If you've been in the online game long, you've seen many of these Persuasion Principles. This book is the secret sauce behind many successful off/online marketing campaigns, teaching you how to ethically tip the scale in your favor and close more sales. So, let's get ready to level up your persuasion skills while having fun – just remember to use your new superpowers for good, yuh hear? 😉 TL;DR: The 7 Principles of Influence (see screenshot #2 & #3) 1️⃣ Reciprocity : Give first → Ask later - A skincare brand offers a free eBook on "5 Steps to Glowing Skin" to email subscribers → causing an increase in sales. - You help a neighbor move → they invite you to dinner later. 2️⃣ Commitment : Start small → Build big. - An app asks users to commit to “3 workouts this week” → leads to premium subscriptions. - You start journaling daily → soon you’re writing pages every night. 3️⃣ Social Proof : Follow the crowd. - A SaaS company showcases testimonials like “10,000+ businesses use us!” → increases sign-ups. - You see friends raving about a new Netflix movie → you decide to watch it too. 4️⃣ Liking : People buy from those they like. - Influencers with relatable vibes sell products effortlessly → think TikTok. - Your friend recommends a book → you buy it just because they’re so excited. 5️⃣ Authority : Trust the experts. - A financial advisor posts LinkedIn videos wearing a suit → builds credibility. - You trust your doctor’s advice over random Google AI results. 6️⃣ Scarcity : Rare = desirable. - An e-commerce site uses “Flash Sale: Ends in 2 Hours!” → drives urgency. - You grab the last slice of pizza at a party → FOMO wins. 7️⃣ Unity : Shared values = stronger bonds. - A brand aligns with #ClimateAction → eco-conscious buyers flock to them. - You bond with someone over a shared love of hiking → instant friendship.

I’ve seen so many people fall into the trap of trying to create the perfect post, well-designed graphics, carefully worded announcements, or polished “thought leadership” articles. But the truth is, what drives engagement and growth is genuine connection. One of my most engaged threads started simply with: “What’s your biggest challenge in building a community right now?” No fancy marketing tactics, just a real question. That one post turned into dozens of thoughtful replies and ongoing conversations. At the end of the day, people join communities to be heard, not marketed to. It’s about asking the right questions and showing you care about their experience. What’s the one strategy you’ve found that helps your community grow organically?