you coming to the deep work tank this Friday, Sept 26th? starts at 6am PST. password is FOCUS (all caps) to get in. bunch of us are going to be working 8 hours non-stop on our biz to improve as much as we can. you comin?

I noticed something about communities and stores; they both have an engagement ladder. 1. At first, people just look. 2. Then they start commenting or liking. 3. Eventually, they buy / contribute. The secret is moving them up step by step, not forcing them. Question: How do you move members up your ladder?

Stores have them too. People who visit the page, look around but don't "join" (buy). In both worlds, the key is: 1. Make them feel safe 2. Give them a reason to act 3. Show them others are active Question: What's one trick you use to turn lurkers into contributors? I'll go first in the comments.

If people don't trust you, there won't be engagement or conversions. I found trust comes from: 1. Consistency 2. Stories 3. Results Question: How do you personally build trust in your community?

That flop taught me a golden lesson for communities: 1. Don't build what YOU want, build what THEY want. Now, I always listen first, create second. Question: Have you ever launched something in your community that totally flopped?