CLUBHOUSE 100 LESSON
What We Do + The $1.2M 5-Unit (Sell as 5 Homes Strategy)
WHAT WE DO AT CLUBHOUSE
We do NOT operate deals.
We:
- Identify mispriced assets
- See the highest and best use
- Control the deal
- Sell the better exit strategy
We make money by changing how the deal is viewed.
Everyone else sees a 5-unit rental.We see 5 separate houses (or future houses).
THE PLAY — REPOSITION THE DEAL
This is NOT:
- Cap rate
- Rent increases
- Long-term hold
This is:
Conversion → Separation → Retail / Builder exit
HOW THIS BECOMES $1.2M
The value is trapped because it’s being viewed as:
→ One 5-unit income property
But the real value is:
→ Five individual homes / lots / exit opportunities
STEP 1 — IDENTIFY THE ANGLE
Ask:
- Can these be sold individually?
- Condo map?
- Short plat?
- Already separate structures?
You are looking for:
“One parcel → multiple exits”
STEP 2 — CHANGE THE BUYER
You are NOT selling to:
- Landlords
- Cap rate investors
You are selling to:
- Builders
- Developers
- Retail flippers
- Spec home buyers
Different buyer = higher price
STEP 3 — CREATE THE STORY
This is everything:
“5 existing units positioned for individual resale.Builder or investor can unlock significantly higher value through separation and resale strategy.”
You are selling the exit, not the current condition.
STEP 4 — SHOW THE MATH (SIMPLE)
Example concept:
- Buy at $1.75M as a 5-unit
- Sell as 5 homes at $800K each = $4.0M
Spread = $1.5M potential
You don’t need perfection — just a clear upside.
STEP 5 — POSITION AS A PROJECT
This is key:
You are NOT selling a stabilized asset.You are selling: - A project
- A plan
- A profit opportunity
THE 10-POINT PLAY (SELL AS 5 HOMES)
- Confirm physical layout (5 separate units?)
- Check zoning / feasibility for separation
- Estimate individual resale values
- Calculate total retail value (5x homes)
- Compare to current acquisition price
- Identify profit spread (target: $1.2M+)
- Lock up property at bulk price
- Build “builder exit” narrative
- Target developers / flippers (NOT landlords)
- Sell the upside, not the current income
ACTION PLAN (FOR THIS DEAL)
IMMEDIATE
- Confirm: Layout (detached vs attached) Zoning / short plat / condo potential
- Estimate resale value per home
NEXT STEP
“5 homes × $___ = $___ total value”
EXECUTION
- Lock the deal
- Package as builder opportunity
- Send directly to: Small builders Spec developers Flippers
THE CLUBHOUSE EDGE
Anyone can see a 5-unit.
Very few can see:
5 exits inside 1 deal.
That’s where the money is.
“This isn’t a rental property.This is five paydays sitting on one parcel.
We don’t buy what it is —we sell what it can become.”