Turning Any Deal Into a Marketable, Assignable Asset
CLUBHOUSE 100 LIVE TRAINING SESSION (VIDEO) SESSION OBJECTIVE By the end of this session, every partner should be able to: - Take any off-market lead - Convert it into a clean, marketable deal package - Control the narrative - Move it to assignment or close PART 1 — CORE PRINCIPLE You are NOT selling a property.You are selling: - Opportunity - Spread - Control - Certainty The better your presentation → the higher your fee. PART 2 — THE 10-POINT SYSTEM 1. CONTROL THE DEAL (FIRST RULE) - Must have: PSA, option, or verbal commitment - Never market without control - Know your price and your terms Standard:“Seller agrees to X price, subject to inspection and assignment.” 2. BUILD THE STORY (NOT JUST NUMBERS) Every deal needs a narrative: - Why is seller selling? - Why now? - Why below market? Example:“Long-term landlord retiring, no rent increases in 10 years, wants simplicity.” 3. PRICE THE DEAL RIGHT (SPREAD = BUSINESS) You must know: - True value (not Zillow fantasy) - Real rents - Actual expenses - Investor exit Rule:If your buyer can’t make money → you don’t have a deal. 4. CREATE A CLEAN DEAL SUMMARY This is your weapon. Include: - Address - Price - Units / sqft / lot - Rents (actual vs market) - Expenses (real or estimated) - Upside Keep it SIMPLE and CLEAR. 5. PHOTOS + VISUAL CONTROL - Use Google Street View if needed - Old listings - Drive-by photos Rule:Bad photos kill deals. No photos = no interest. 6. OFFER TWO PATHS (ADVANCED MOVE) Always present: 1. Cash price (assignment) 2. Terms price (seller finance) This doubles your buyer pool. 7. CREATE URGENCY You are not “listing.” You are controlling access. Use: - “First come” - “Highest and best” - “Reviewing offers in 48 hours” 8. TARGET THE RIGHT BUYERS Do NOT blast blindly. Focus: - Existing landlords - Cash buyers - Prior investors Quality > quantity 9. CONTROL COMMUNICATION