Pricing Your CLUB + VIP | Rebuilding Your Business Ecosystem

Jul 15 (edited) • Recordings

Meeting Recap : 7-15-2024 | Session by

In this transformational coaching session, we dove deep into the structural redesign of Elizabeth’s coaching business—aligning pricing, scheduling, and sales strategy with her evolving identity as a high-integrity, results-driven somatic coach.

The conversation opened with an exploration of her work with a long COVID client, which led to powerful insights about ideal client alignment, group program resistance, and boundaries around session availability. From there, we zoomed out to map a comprehensive ecosystem for growth: clearer offers, a smarter sales flow, and a tiered pricing structure that reflects the true value of deep, integrative coaching.

Key Highlights:

Clarifying Value & Repositioning OffersWe restructured Elizabeth’s pricing model to move away from à la carte sessions and toward annual memberships that emphasize client transformation over time. The new three-tier system (Base, Gold, and Platinum) is designed to serve high-value clients seeking depth and longevity.
Creating a Results-Oriented Sales JourneyThe new sales pathway includes three clear steps:
Scheduling with Intention, Not BurnoutElizabeth is shifting to a more sustainable calendar by assigning specific weeks for 1-1 coaching, coaching gyms, and business development. The coach emphasized honoring creative cycles while maintaining structure—a key move for longevity and clarity.
Platinum Tier ExpansionFor her top-tier clients, Elizabeth will co-create a premium package with strategic partners—think integrative health providers, somatic movement practitioners, and travel-based retreat experiences. These collaborations will allow her to scale results without scaling time.
Marketing & Positioning UpgradesThe session included plans to:

This session was a masterclass in alignment: aligning pricing with value, aligning schedule with capacity, and aligning clients with outcomes.

This is the season of deep restructuring - where your business model evolves to meet the power and precision of your coaching work. You're not just changing prices. You're claiming your place as a leader who offers safety, transformation, and results.

Watch Full Session : VIMEO

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