What I learned launching Curious Palates

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#ThrowbackThursday

I started Curious Palates in August 2025 and launched it in early September, only with a vague concept of what it would be: my top-of-funnel.

My idea was to create a free space for people signing up for one freebie or buying my low-priced aroma wheel, so they could engage with me, get support, and discover the power of sensory tasting to become more discerning tasters and enjoy wine.

Having my first members looked like success at the time. They joined from my email list or from Skool.

After 3 months, I realized members came with many different goals or “expertise levels”.

So it was difficult to address all their aspirations under one roof.

So, I recently revised my objective for the community: to take members on the path to wine-tasting confidence. I launched this week the Premium and VIP tiers to communicate my intent, clarify what members can expect, and attract the right people. Time will tell.

Why offering a free tier seems right with my top-of-funnel concept, I’m considering moving to all paid tiers so members who join have “skin in the game”.

I would tell my past self: clarity comes with action. I learned a lot during these 3 months, and I hope the new path I created will serve both OG and new members in their goals.

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