When I started Tinker & Type, I thought it would be a small place to collect my thoughts so they didn’t keep rattling around in my head. A quiet corner where I could make sense of how I work, and maybe help a few other creative people feel less scattered too. The problem I was trying to solve was my own overwhelm first, and then I realized how many other creative business owners were carrying the same thing. So many ideas, so much responsibility, and not a lot of systems that actually fit real life. Especially if you’re juggling kids, shops, side projects, and a brain that refuses to be linear.
I did have a bigger vision even then. I’ve always believed in having a plan. What I didn’t have yet was the understanding that the plan didn’t need to be built all at once. Back then, success looked like small proof points. A few people inside Tinker & Type feeling calmer after a post, or saying “okay, I can actually do this.” That felt like enough to keep going. What surprised me was how deeply that approach resonated. People weren’t avoiding big goals. They were just exhausted from trying to execute everything simultaneously. They wanted direction and breathing room. A long view paired with smaller steps that didn’t require burning everything down to make progress.
If I could tell past me one thing, it would be this: it’s okay to hold a bigger plan while only working on one small piece at a time. Vision doesn’t require urgency. Momentum comes from letting the work unfold in a way that fits your actual life.