I see this question a lot, "How do I get my members to engage?"

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I’ve been seeing this question a lot lately. You start a community, you bring in some members, and then… crickets. You’re left wondering: What am I doing wrong? Why aren’t my members engaging?

Here’s the truth: most creators make this mistake when building community—They try to grow wide instead of going deep.

👉 Wide means chasing numbers—filling your group with anyone and everyone, hoping that more members = more success. The problem? Wide communities often look good on the outside but feel empty on the inside. Members lurk, engagement fades, and the creator ends up burnt out.

👉 Deep means attracting the right viewers on YouTube and guiding them into your community—people who actually want your help, your guidance, and your connection. When you build deep, your channel and your community fuel each other. Viewers don’t just watch your videos; they step into your world, engage, and stick around for the long haul.

Here’s an example from my own community:

One of my membership questions is “What’s one goal you’d love to hit in the next 90 days on YouTube?” I ask this so I can circle back later and see how I can offer individualized help. Some of my members have even received a DM from me like this: “Hey, I remember you said your goal was X—how’s it going? Can I share a tip that might help?”

That’s the difference between wide and deep. Wide is surface-level—big numbers but little connection. Deep is knowing your people, creating true engagement, and building momentum that grows both your channel and your community.

✨ That’s exactly what the Community Advantage Course helps you build.

✅ Attract the right people into your community

✅ Create meaningful connections that go beyond surface-level likes and comments

✅ Build a space where people don’t just join—they stay, contribute, and grow

Learn more about Community Advantage: Skool for YouTube here. Not a member yet? Join here.

‼️Founding members price ends this Thursday, September 25th! ‼️

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