“I don’t have a funnel” (ummm... yes you do 😏)

Liisa Reimann

2h • Communities

If I asked you right now how your funnel was working … would you freeze, squint, and say something like:

“Ummm… I post things? And people… find me? Sometimes?”

Immediately think college frat houses or fall fair fried foods?

Or just shrug and say "girrllll I don't have no stinkin' funnel! Off with your nonsense!?"

Weeeeelllll.... let's stay with this for a hot minute 😉

You absolutely do have a funnel, and all THAT is...

is the path someone takes from “Who the hell are you?” to “Ohhh, this is just the thing I need” to “Hell yeah I'm in!”

That’s it. Seriously.

It's not some fancypants landing page with millions of sections and copy shouting at people to buy this or that with upsells and one-time-offers and an admonition that your life will continue to suck if you don't buy this thing. (It certainly can be, though I'm not a huge fan.)

And that thing people buy into... can be a program, product, service, newsletter, or simply a knock on your community's door.

So, if you have any of the following:

• a Skool community

• a YouTube channel

• a website

• an offer

• a blog or newsletter

• a way for people to find you and some sort of system to keep them interested...

➡️ You have a funnel.

It just might feel less like a funnel and more like:

🍝 a plate of spaghetti

🌽 a fall corn maze

🧶 a tangled ball of yarn

🔥 a hot mess held together by caffeine and terrible dad jokes

🚰 your bathroom sink plumbing that you decided was a good idea to replace right after Thanksgiving dinner and is still freakin' leaking! (Oh wait, wrong analogy... that was actually me)

Most people think they don't “need a funnel” because they don’t realize they’re already running one... And as a result, they're leaking profits left, right, and center.

Which is why:

• people fall off

• things don’t convert

• and “I don’t know why this isn’t working” becomes the annoying theme song (kinda like "It's a small world after all" which is now in your head, sorry for that)

If the word "funnel" makes you itch and twitch, just think of it as “the journey people take to see if I’m worth paying attention to or buying from.”

If this made you go “ohhhhhh… 💩” you're EXACTLY my kind of people 🤣

So come join us in Funnel Forensics to map out your funnel, find out where it's leaking, and start patching the holes.

See you there!

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