Most creators think buyers want followers.
They don’t.
They want:
✅ Predictable recurring revenue
✅ Systems + data they can diligence
✅ A platform they can plug into their ecosystem
That’s why companies buy platforms like Twitch or media assets like The Hustle — not individual creators.
They’re buying distribution, attention, and community at scale.
Watch the full video to understand the play 👇
And if you want to learn how deals like this actually happen: