6d • General discussion
Buying individual creators doesn’t scale.
Buying individual creators doesn’t scale.
They’re human → unpredictable, burnout-prone, and dependent on algorithms.
That means high-risk valuations.
What does scale?
Platforms. Communities. Creator-run businesses.
Because they have:
✔ Systems & infrastructure
✔ Transferable value
✔ Recurring revenue
That’s the real asset — not the creator, but the engine.
🎥 There’s a full YouTube video where I explain this in depth. https://www.youtube.com/watch?v=1N5z9CAb5No
If you want to learn how to find and acquire these assets:
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Buying individual creators doesn’t scale.
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